STANDOUT on LinkedIn

On this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their  LinkedIn training in 2018. They have had tremendous success using LinkedIn for their branding, sales funnel, and organic growth.

0:53 Introducing Wes and Pam

3:55 Starting Rare Patient Voice

6:41 Using LinkedIn in the beginning

8:30 LinkedIn coaching since 2018

13:06 Being the face and leader of the organization

16:50 Virtual events during COVID

18:50 LinkedIn versions

20:50 Patient advocacy

21:20 Expanding business overseas

24:30 Time dedicated to LinkedIn

31:55 Get connected

34:51 Outro

Rare Patient Voice

https://rarepatientvoice.com/

https://www.linkedin.com/company/rare-patient-voice/

https://www.facebook.com/rarepatientvoice

https://www.instagram.com/rarepatientvoice/

https://www.youtube.com/rare-patient-voice/

Pam Cusick

https://www.linkedin.com/in/pamcusick/

[email protected]

Wes Michael

https://www.linkedin.com/in/wes-michael-7a17334/

Twitter @wesmichael

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

Chris McDonell is the President and CEO of McDonell Consulting Group/Sandler Training, a global sales training and consulting firm. Using the “Sandler system,” Chris trains and develops leaders and salespeople so they can excel in their careers. Additionally, he helps organizations avoid hiring mistakes. Colleen and Chris discuss turnover, digital fluency, recruiting pitfalls, marketing content, and the evolving buying process.

0:00 Intro

1:10 Chris’s background

2:00 Focus of leaders

7:15 Cost of turnover

7:48 Recruiting pitfalls— job posting, behavioral interviewing, biases  12:23 Proactive and reactive recruiting

14:54 Sales professionals

17:02 O.C.D. One Contact Disorder

17:49 Digital fluency

24:04 Online content to help buying process

27:10 Selling at large companies

29:10 K.A.R.E. Keep, Attain, Recapture, Retain

31:45 Digital Tools, LinkedIn Sale Navigator

34:34 Connect with Chris

36:06 Outro

Mentioned

https://www.underarmour.com/en-us/

hubspot.com

vidyard.com

business.linkedin.com/sales-solutions

Chris McDonell

https://www.mcdonell.sandler.com

https://www.linkedin.com/in/chrismcdonell/

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory 

[email protected]

Bryan Howe is a Senior Associate at Sheffield Haworth, a global talent consulting firm based in London. He has spent his whole career working in the recruiting field, so he’s able to provide valuable advice to both employers and job seekers in today’s fast-moving, candidate-driven market. The newest recruiting trends, Zoom, referrals, and LinkedIn's role in networking and job searching are among the subjects Colleen and Bryan cover today.

0:00 Intro

1:10 Bryan Howe’s background

3:08 Latest trends

5:07 Small vs large companies

7:18 Zoom

10:04 Candidate-driven market

10:46 Recruiting with LinkedIn

14:14 Career breaks

17:20 Networking

19:41 Referrals

24:45 Opportunity for a career change

28:55 Sheffield Haworth

30:55 Outro

Books Mentioned

“The Power of One More” by Ed Mylett

“The Alliance” by Reid Hoffman

Bryan Howe

linkedin.com/in/bryan-howe

https://www.sheffieldhaworth.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

[email protected]

What is the most valuable asset to a company? Its people. Jim Cusick, Talent Strategy and Operations Lead at Intero Advisory, talks about the significance of recruiting and establishing relationships on LinkedIn at all times, good and bad. Whether navigating a tight labor market or impending recession,  LinkedIn is a valuable resource for recruiters to make a positive connection with skilled individuals.

0:00 Intro

1:10 Jim Cusick

3:58 The War for Talent

4:46 LinkedIn for recruiting

6:55 Why it’s important

7:46 Seek guidance

9:12 Outro

Mentioned

“How Well Are You Executing Your Recruiting And Retention Strategy?” By Colleen McKenna  https://www.interoadvisory.com/2022/06/recruiting-retention-strategy/

“Winning the War for Talent: Recruit, Retain, and Develop The Talent Your Business Needs to Survive  and Thrive” Book by Chris Czarnik

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.

0:00 Introductions

1:12 Jonathan’s background

5:50 Ten years of Kalix

9:05 Social platforms and billboards

17:06 Paid campaigns, authentic

20:10 Invest in market research

22:10 Reputation

26:00 Search engines and algorithms

28:36 Is LinkedIn becoming Facebook?

35:25 Closed network

37:14 Security and hackers

44:22 Key takeaways

45:06 LinkedIn success story

47:15 Outro

Jonathan Oleisky

linkedin.com/in/jonathanoleisky

http://www.kalixmarketing.com

Twitter @joleisky

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory 

[email protected]

Ann Beegle is a leadership coach and certified Working Genius Facilitator. She started her career in politics and non-profits before enrolling in the prestigious Georgetown Leadership Coaching Program.  Following that, she discovered Working Geniuses and became certified to conduct assessments. Ann unpacks the differences between the six geniuses and explains how organizations benefit from being self-aware of their strengths and weaknesses.

0:00 Introductions

2:19 Ann’s background

5:44 Georgetown Leadership Coaching Program

7:46 Working Genius & The Table Group

10:46 20% Personality 80% Productivity

13:58 The 6 working geniuses, WIDGET

18:52 Why it’s important

21:30 Coffee cup analogy

28:18 The Six Types of Working Genius by Patrick Lencioni  

32:08 Connect with Ann

33:30 Outro

Ann Beegle

https://annbeegle.com

https://www.linkedin.com/in/annbeegle/

https://www.workinggenius.com

https://www.tablegroup.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

[email protected]

Des McCabe is a licensing expert who has helped hundreds of trainers, business owners, freelancers, and entrepreneurs build their community and credibility. Des has a background in diversity and inclusion training and is originally from Northern Ireland. In this episode, he defines what equality, diversity, and inclusion mean. Des urged Colleen to publish a book since sharing knowledge and skills for free is an important part of establishing a trustworthy reputation. The two also discuss LinkedIn content, personal and professional development, and the significance of kindness in business.

0:00 Introduction

2:20 Des’s background

5:30 Defining equality, diversity, inclusion

8:20 Company culture

11:38 Silo busting, upside-down triangle

12:56 Changing workplace

16:00 Meaningful careers

17:00 Transactional VS relationship

18:00 Kindness and personal development

27:08 LinkedIn

29:45 Licensing

36:00 Writing a book

45:00 Content on LinkedIn

50:06 Closing words

51:45 Outro

Des McCabe

linkedin.com/in/desmccabe

workitout.info/license-your-training-courses.html (License Your Training Course)

diversiton.com (The #1 Inclusion Calendar )

desmccabe.com (Personal Development Exercises)

Twitter @GreatQuotesOn @MyWorkItOut

Mentioned

linkedin.com/in/mrstuartbell

https://www.90minutebooks.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

Lynne Smithpeterr is the Executive Assistant to Don Myers, a Vistage Master Chair, and a client of Colleen McKenna’s. Lynn manages Don's personal LinkedIn profile, which entails a high level of trust and a thorough grasp of Don's character and voice. Even if they know how vital LinkedIn is, many solopreneurs and executives don't have the time or desire to use it; that's where someone like Lynne comes in.

0:00 Intro

1:12 Introducing Lynn Smithpeter

2:35 Lynn’s career

3:38 Utilizing LinkedIn

7:07 Vistage and Don Myers

10:18 Capturing voice

14:40 Working for a solopreneur

20:12 Building brand

23:55 Trusting relationship

29:35 Tips on LinkedIn positioning

32:16 Outro

Lynne Smithpeter

https://www.linkedin.com/in/lynnesmithpeter/

Mentioned

linkedin.com/in/donald-e-myers

vistage.com

https://projectcure.org/about-us/our-team/

https://www.linkedin.com/in/chrisczarnik/

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

[email protected]

Heidi Nathanielsz is the Executive Director at Entrepreneurs' Organization (EO) Capital District  New York, a peer-to-peer non-profit membership organization for leading entrepreneurs. Heidi talks about her success on LinkedIn after working with Colleen, who prompted her to revamp her profile and change her job title. Now, Heidi recognizes the exponential value of  LinkedIn and is expanding her network and recruiting new members for EO with ease.

0:00 Intro

1:15 Who is EO

3:38 Heidi’s career path

7:15 Thirst for learning

9:18 LinkedIn training

11:23 Heidi’s profile makeover and title change

16:40 Closed down network

18:05 Building network

23:40 Nancy Drew of LinkedIn

25:30 Personalized messages

30:00 Recruiting

35:50 Next steps in LinkedIn journey

38:45 LinkedIn Sales Navigator trial

40:24 Closing words

41:45 Outro

Heidi Nathanielsz

https://www.linkedin.com/in/heidinathanielsz/

https://www.linkedin.com/company/eocapitaldistrictnewyork/

https://www.eonetwork.org/capitaldistrictnewyork

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

[email protected]

Is the number of connections on your company's LinkedIn page underwhelming? Don't be concerned! Why You Need Your Employee’s LinkedIn Network, a blog post by Colleen McKenna, explains why employees connections are more useful than company page connections. Jim Cusick and Taylor Kimbell offer advice on how to assess your network, find first-level connections, and use LinkedIn intentionally.

0:00 Intro

1:1 Episode with Jim and Taylor

2:08 Key takeaways from blog

5:12 Evaluating network & first-level connections

8:25 Job seekers

11:28 Closing thoughts

12:04 Outro

Blog 

https://www.interoadvisory.com/2022/03/you-need-your-employees-network/

Taylor Kimball

https://www.linkedin.com/in/taylor--kimball/

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

[email protected]

Instagram: @interoadvisory