On this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their  LinkedIn training in 2018. They have had tremendous success using LinkedIn for their branding, sales funnel, and organic growth.

0:53 Introducing Wes and Pam

3:55 Starting Rare Patient Voice

6:41 Using LinkedIn in the beginning

8:30 LinkedIn coaching since 2018

13:06 Being the face and leader of the organization

16:50 Virtual events during COVID

18:50 LinkedIn versions

20:50 Patient advocacy

21:20 Expanding business overseas

24:30 Time dedicated to LinkedIn

31:55 Get connected

34:51 Outro

Rare Patient Voice

https://rarepatientvoice.com/

https://www.linkedin.com/company/rare-patient-voice/

https://www.facebook.com/rarepatientvoice

https://www.instagram.com/rarepatientvoice/

https://www.youtube.com/rare-patient-voice/

Pam Cusick

https://www.linkedin.com/in/pamcusick/

[email protected]

Wes Michael

https://www.linkedin.com/in/wes-michael-7a17334/

Twitter @wesmichael

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory