STANDOUT on LinkedIn

Liza Slavin shares the top five important elements of a strong LinkedIn profile and why it’s important to maintain an online presence. In her role, she views 250-500 LinkedIn profiles a week, making her an expert on personal branding on the platform. If you want to grow your professional network, regularly ensure your profile is professional and up-to-date. 

0:00 Intro 

1:12 Episode with Liza 

2:28 Photos 

3:50 Headline 

4:40 About section 

5:53 Experience 

6:47 Number of connections 

7:55 Reason have great profile 

9:10 Outro 

Liza Slavin

https://www.linkedin.com/in/lizaslavin/ 

[email protected] 

Intero Advisory Founder and CEO Colleen McKenna 

https://www.interoadvisory.com 

https://www.linkedin.com/company/interoadvisory/ 

https://www.linkedin.com/in/colleenmckenna/ 

Instagram @interoadvisory 

[email protected]

Larry Eason is a Social Impact Strategist, Innovator, and Consultant for nonprofits and social impact startups. Both early adopters of LinkedIn, Colleen, and Larry met eleven years ago through LinkedIn For  Good. They discuss the power of the profile, strategic networking, conveying ethos online, centers of influence, and the right mindset to utilize LinkedIn to its fullest potential.

0:00 Intro

1:12 Introducing Larry

2:30 Bryan Breckenridge & LinkedIn For Good

6:30 Blog post on beginners mind

8:00 Non-profits on LinkedIn

11:12 It’s business not social

12:20 Technology and strategic networks

19:30 Cold connection

25:20 Credibility

29:00 Ethos and telling a story

32:18 Startups VS nonprofits

38:15 Web 2.0

42:00 Long-term relationships

45:00 Non-profits

51:50 Outro

Larry Eason

https://www.linkedin.com/in/larryeason/

Twitter: @easonlw

Mentioned

• https://www.linkedin.com/in/bryanbreckenridge/

• https://www.forbes.com/sites/michaelsimmons/2013/12/03/why-being-the-most-connected-is-a-vanity metric/?sh=4a5897d471a9

• https://www.linkedin.com/company/the-nature-conservancy/

• https://www.linkedin.com/company/national-urban-fellows/

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

[email protected]

During the pandemic, Tommie Deaner left her corporate HR job to become the CEO of her own executive coaching company, Tobu Advisors. Tommie recalls the process of crafting an online presence, designing a logo and naming the company, formulating a content strategy, and leveraging LinkedIn to find clients. She says it was intimidating at first, but with a growth and beginner mindset, Tommie has successfully pursued her coaching passion.

0:00 Intro

1:12 Introducing Tommie

3:35 Designing logo

7:00 Leveraging LinkedIn

9:30 Overcoming self-doubt

10:30 Planning quarterly content

12:50 LinkedIn Strategy

14:46 Tools

16:55 Accountability groups

17:50 Templating and batching content

19:36 Value of consistent strategy

22:50 Tips on growth mindset

24:30 Outro

Tommie Deaner

https://www.linkedin.com/in/tommiedeaner

https://www.tobuadvisors.com/

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

Julie Chmura is the Business Development Director at Elegant Restoration, an emergency and disaster restoration business based in Maryland. Julie and her team are consistently and strategically utilizing their growth mindset by posting content on LinkedIn, growing their network with the right contacts, and are creating a reliable and trustworthy online presence.

0:00 Intro

1:12 Podcast topic

2:31 Starting on LinkedIn

4:18 Training with Colleen

6:48 Content strategy

10:53 Fluid plan

11:23 Scheduling content

14:50 Approach to LinkedIn

16:25 Evolving strategy

21:45 Advice for beginners

24:50 Outro

Julie Chmura

https://www.linkedin.com/in/juliechmura/

http://elegantrestoration.com

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

[email protected]

Jim Cusick shares a surprising stat— 80% of salespeople have lost or delayed deals due to job changes within an account, another effect of the “great reshuffle”  happening right now. The best way to avoid lost sales due to job changes is to use the Account Mapping feature within Sales Navigator.

0:00 Intro

1:12 Podcast topic

2:40 Account Mapping feature

3:30 Surprising stat

4:06 Great Re-shuffle

6:30 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

[email protected]

Sarah Bentley, Intero Advisory’s Marketing Specialist, explains the benefits of creating a company page on LinkedIn. Even as a sole proprietor, who is the only employee of their business, having a company page on LinkedIn creates credibility and visibility. A great LinkedIn profile serves as a digital handshake.

0:00 Intro

1:12 Podcast topic

1:50 LinkedIn Profile

2:08 Headline, About, Experience

3:22 Logo

4:10 Company page

6:35 Outro

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

LinkedIn is rolling out the newest version of Sales Navigator, so Colleen and Liza break down how these updates will change the user experience. Everything from billing, to names of features, to the look of the homepage is being updated to make this business tool even more powerful!

0:00 Intro

1:10 Sales Navigator

5:37 Auto-generated leads

7:35 Sales preferences and search filters

9:15 Account map

11:12 Billing

12:40 Three versions

15:45 Benefits of Sales Navigator

19:10 Outro

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

[email protected]

Liza Slavin

https://www.linkedin.com/in/lizaslavin/

Matt Culloty joins Jim again on the podcast to discuss best practices for digital auditing. Matt is the Web Developer and Founder ProSitely and Intero’s fractional Director of Technology. There are several ways to optimize your digital presence, and it’s a great idea to hire someone to do a digital audit. 

0:00 Intro

1:10 Digital audits

5:08 User experience

7:45 Authenticity

8:46 SEO

11:45 Outsourcing blog writing

15:25 Google my business

22:15 Truth, tool, and tip

27:20 Outro

Matt Culloty

prositely.com

https://www.linkedin.com/in/mattculloty/

Mentioned

Ubersuggest— https://app.neilpatel.com/en/ubersuggest/

Google my Business— https://www.google.com/business/

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory 

[email protected]

In this short episode, Jim Cusick tells us why following companies on LinkedIn is important in terms of job searching, recruiting, and business development. LinkedIn makes it easier than ever to connect and stay in the loop in real-time by following clients and prospects.

0:00 Intro

1:10 Job searching

2:55 Business development

4:40 Custom insights produced by LinkedIn

5:40 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory 

[email protected]

The Great Resignation of 2021 has up to 50% of people switching jobs. In this episode of STANDOUT, Jim Cusick and Liza Slavin share how to optimize your LinkedIn profile to help recruiters find you. Liza shares what makes candidates stand out and how to use the “Open to New Opportunities” button without alarming your current employer.

0:00 Intro

3:06 “Open to New Opportunities” button

4:30 Importance of listing location

6:30 How to be discreet with current employer

8:15 Updating profile, headline, about me

12:30 Narrowing down candidates

14:03 Stand out on LinkedIn

16:35 Truth, Tool, Tip

18:16 Outro

Liza Slavin

https://www.linkedin.com/in/lizaslavin/

[email protected]

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory