STANDOUT on LinkedIn

Matt Culloty is the Web Developer and Founder of ProSitely and is Intero’s fractional Director of Technology. Matt and Jim discuss a hot topic that had the likes of Kylie Jenner and Dominos in hot water— web accessibility. The web is a public space for all, so it’s important that your company’s site is usable for people with disabilities.

0:00 Intro

2:00 Website Accessibility

6:00 Why 98% of websites are not accessible

9:20 Risks of not having an accessible website

11:32 SEO

12:00 ANDI

13:54 Google Lighthouse

15:45 Lawsuits

16:38 Prositely

17:22 Truth, Tool, Tip

21:16 Outro

Matt Culloty

prositely.com

https://www.linkedin.com/in/mattculloty/

Tools

Prositely/AccessiBe Affiliate Link

508 Compliance

AccessiBe Compliance Resource Guide 

ANDI Overview 

ANDI Download 

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

Jim Cusick answers the most common question he gets about LinkedIn Recruiter, "How many LinkedIn Recruiter seats do I need?" Jim breaks this question down and explains the difference between passive and proactive recruiting. Hiring talent is a tedious challenge for many companies, so here are some helpful insights, tools, and tips on recruiting.

0:00 Intro

1:12 Episode with Jim

3:05 Do you need LinkedIn Recruiter

4:08 “Open to work” feature

6:16 Insights and data

9:00 Passive VS Proactive recruiting

13:13 Hiring a recruiter

15:10 How many seats do I need

15:42 Truth, tool, tip

18:04 Outro

Tools

https://www.smartsheet.com

airtable.com

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory 

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

Instagram: @interoadvisory 

Intro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of training employees to utilize it.

0:00 Intro

3:30 How LinkedIn differs from social media

5:06 Wall Street Article

9:30 Position of social media managers

10:30 Truth, tool, and tip

14:00 Outro

“How Managing Social Media went from a Job to a Career” by Krithika Varagur, Wall Street Journal

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

[email protected]

Intero Advisory Founder and CEO, Colleen McKenna, reads some of her recent connection requests on LinkedIn. The messages range from generic, automated, and unprofessional, to personalized and relevant. She stresses the importance of being unique and human and sending messages that will resonate with the individual on the other end of the message.

0:00 Intro

1:04 Examples of bad messages

6:15 Example of good message

7:05 Be human

9:05 Truth, tool, and tip

9:40 LinkedIn Profile

13:00 Outro

Tool- https://worditout.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

Liza Slavin is a LinkedIn Coach and Strategist at Intero Advisory who works with CEOs on their  effort, strategy, content, and messaging on LinkedIn. Colleen and Liza discuss recruitment  strategies, personalizing messages and posts, and how they manage unrealistic timeline  expectations. Building a strong LinkedIn network is a marathon, not a sprint.

0:00 Intro

1:04 Conversation with Liza

3:17 Hesitations

6:12 Intentional content

8:20 Recruiting

15:30 Unrealistic expectations

18:00 Messaging that works

19:40 Client success story

23:10 Truth, tool, and tip

26:10 Outro

Liza Slavin

https://www.linkedin.com/in/lizaslavin/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory @colleenmc_kenna

[email protected]

Colleen McKenna and Jim Cusick discuss and speculate the reasons behind the two recent major changes on LinkedIn, the introduction of “Creator Mode” and the crackdown on automated connection requests,  and why they’re welcoming these improvements to the platform. LinkedIn is limiting the amount of rogue and random connection requests, in an effort to limit spam and automation. While cold messages can turn into real business relationships, endless and automated outreach with little to no strategy will no longer be tolerated.

0:00 Intro

2:26 2 major changes on LinkedIn

9:18 Integrity on LinkedIn

9:45 Incident that likely caused crackdown

11:18 Changes in Sales Navigator

15:16 Ignoring connection requests

20:44 Creator mode

27:40 Truth, tool, and tip

32:25 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Article Mentioned

https://www.wsj.com/articles/bank-of-americas-merrill-lynch-to-ban-trainee-brokers-from-making-cold calls-11621850400

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory @colleenmc_kenna

[email protected]

Sydney Cusick is Intero’s Director of Client Engagement and works directly with clients on their  LinkedIn outreach strategy. An expert on Sales Navigator, Sydney shares her tips and tricks for using the tool to create intentional business connections. By being tactful with specific search filters and hand-selecting who to message, you can start meaningful conversations with the right people and avoid having a large and random network.

0:00 Intro

1:40 Favorite things about Sales Navigator

5:38 Strategies in Sales Navigator

10:05 CRM

14:15 Momentum on LinkedIn

17:08 Philosophy on connecting

20:10 Account mapping

23:38 Automation

28:30 Airtable

33:30 Outro

Sydney Cusick

https://www.linkedin.com/in/sydneycusick/

Tools Mentioned

Sales Navigator on LinkedIn

https://airtable.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

[email protected]

Sarah Bentley, Intero Advisory’s Marketing Strategist, shares more of her favorite digital marketing tools and her content process, ritual, and schedule. Colleen notes that people trust individuals more than companies, so it’s important to personalize content. They also discuss tips for increasing engagement and reaching the ideal target audience.

0:00 Intro

1:03 Conversation with Sarah

3:36 Sarah’s content responsibilities

7:40 Airtable

9:20 Blog posts

12:50 Content from books

13:48 Creating images for content

16:44 Engagement

20:00 Targeting audience

24:20 Company page

25:58 Google analytics

29:05 Third-party posting tools

31:05 Truth, tool, and tip

35:40 Outro

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

[email protected]

Tools Mentioned

Airtable

https://airtable.com

Buffer

https://buffer.com

Hootsuite

https://www.hootsuite.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

[email protected]

Colleen McKenna and Sarah Bentley list their favorite digital marketing tools that streamline their workflow and simplify their lives. Sarah is Intero Advisory’s Marketing Strategist and works directly with clients on branding, content, and outreach via LinkedIn. She reveals her number one favorite tool that she can’t live without.

0:00 Intro

1:03 Conversation with Sarah

2:26 Assessing marketing tools

4:52 Canva Pro

9:00 Stock images

11:20 LinkedIn Sales Navigator

12:12 Airtable

17:55 Slack

25:20 Sync

27:00 Iorad

32:24 Grammarly

33:30 Truth, tool, and tip

36:20 Outro

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

[email protected]

Tools Mentioned

Canva Pro $12-$110 a month depends on the size of the team

https://www.canva.com

LinkedIn Sales Navigator

https://business.linkedin.com/sales-solutions/cx/18/08/linkedin-sales-navigator

Airtable

https://airtable.com

Sync

sync.com

$5-15 per month

Iorad

https://www.iorad.com

Grammarly

https://www.grammarly.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: 

@interoadvisory

[email protected]

Colleen McKenna and Jim Cusick discuss one of their favorite topics, followers and vanity metrics. They discuss how to strategically build a network of clients, prospects, and centers on influence on LinkedIn, and distinguish the difference between followers and connections. When analyzing vanity metrics, remember that engagement is much more important than the size of your network. Keep posts appropriate, positive, and celebratory.

0:00 Intro

2:12 Connection VS. Followers

7:40 Size of following and engagement

13:18 Post with lots of traction and attention

16:44 Personal and celebratory posts

18:25 Appropriate posts on LinkedIn and Facebook

21:02 How to get 10,000 followers fast

23:12 “Broetry”

25:30 Staying ahead of the curve

27:25 Truth, tool, and tip

30:06 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

[email protected]

Instagram

@interoadvisory 

@colleenmc_kenna