Intro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of training employees to utilize it.

0:00 Intro

3:30 How LinkedIn differs from social media

5:06 Wall Street Article

9:30 Position of social media managers

10:30 Truth, tool, and tip

14:00 Outro

“How Managing Social Media went from a Job to a Career” by Krithika Varagur, Wall Street Journal

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

[email protected]