False Market Value

Jargon, jargon, sponsorship jargon. A couple of Yanks—Ross and avowed Anglophile Tom Perros, VP of Strategy and Business Innovation for Legends—discuss the authenticity of the front-of-shirt sponsor for the Hounslow Harriers. Also features the first time annual daily traffic impressions are calculated for a fictional football stadium, how much companies should pay to sponsor women’s FCs in England and ultimately, how branding lends credibility to sports.

How much should Claire have asked for to “close the deal” with Verizon? Was there enough time before the Indominus Rex exhibition opened to the public to properly execute the partnership? Is there a better way to integrate sponsors at a theme park than naming physical assets? Ross and JSB Partnership Consultants CEO Dan Kowitz answer these questions and more in the exciting conclusion to part one.

Can you hear me (scream) now? Ross and CEO Dan Kowitz from JSB Partnership Consultants travel back in time to the mid-2010s to unearth what Verizon Wireless might have paid to present the Indominus Rex exhibition at Jurassic World—and fix the ultimate “dead zone.” Part one of a two-part episode.

False Market Value is brought to you by... In this introductory episode, Ross Kennerly and producer DJ Kruzer from KSD Studios thaw out television sponsorship rates from the 1950s to determine how much Happy Fun Ball should have paid to sponsor Unfrozen Caveman Lawyer in 1991—and in 2023. Plus, Ross breaks down the “rules” of the podcast.