FALSE

Discussed this episode is Jelly Belly's latest seltzer, Smashmallow's snacks, Boba Guys bubble tea, Nylas API, Twitter's latest rollout, and rental finder Zumper.

This episode I'll be discussing Quibi's untimely lawsuit, HeadSpin's breakthrough intelligence platform, Waymo's self-driving cars, the Little Utz Girl, Tea Pop, the Museum of Food Beverage over in Brooklyn.

Check the show notes on LinkedIn for links to the topics discussed!

The following is discussed on this episode of FALSE:

• Designs For Different Futures
• ChatableApps
• KIND® EQUALITY Bar
• Hungry

If you like the show, subscribe and follow! You can join the FALSE community by going on LinkedIn and typing FALSE (all caps) in the search bar.

The following is discussed on this episode of FALSE:

• Dunkin's Bag of Bacon
• Zappy's Evil Eye Kettle Chips
• Giphy x Jif
• TheNextWeb2020

If you like the show, subscribe and follow! You can join the FALSE community by going on LinkedIn and typing FALSE (all caps) in the search bar.

I'm John Simons and you're listening to FALSE, a weekly podcast that covers brands both in the snack and technology categories.

This episode I'll be discussing PEEPS new Hot Tamale collab, the Girl Scouts adventure to a weed dispensary, Oreos and Supreme, as well as the latest news on Wiliot, a battery free bluetooth device.

To enable Ari Petrou to eat 1000 Supreme Orero's, "like" his video here: https://www.youtube.com/watch?v=nSv8Lt9-WrY

Join the community and hop in on the conversation by finding us on LinkedIn by typing FALSE (in all caps) in the search bar.

This episode I talk about Magic Spoon's branding, positioning, target market, and influencers.

Magic Spoon brands themselves as Childlike Cereal For Grown ups. They're positioned in the wellness and health category, their target audience is the keto-community, athletes, and people who live a healthy lifestyle.

Here are a select group of their Youtube influencers:

- HighFatHighFun | 47K followers

- Coco's Tube | 12K followers

- Keefrica | 40K followers

- Ketoginja | 42K followers

Magic Spoon took a very niche approach to their influencer selection.

If you like the episode, please follow! If you want to join in on the discussion, you can do so by searching FALSE on LinkedIn.

FALSE is a podcast that provides insight on relevant and upcoming brands, along with their respective advertisers (if applicable). Select brands overall perception, current campaigns and strategy, position in the market, and target audience are considered for the curation of each episode.

This episode covers the following brands:

• Doritos: Cool Ranch "Horses in the Back" by Goodby Silverstein & Partners
• Sabra Hummus "How do you 'muss?" by VaynerMedia
• Pringles "Rick and Morty" by Grey
• Mars: Snickers "Fix the World" by BBDO
• Google "Loretta/How to not forget"
• Amazon "Before Alexa" by Droga5
• Verizon "The Amazing Things 5G Won't Do" by McCann
• Quibi "Bank Heist/Be there in a Quibi" by BBH

If you enjoyed the episode, please subscribe/follow! You can join in the conversation by searching FALSE on LinkedIn.