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Urgency will always have a place in sales psychology, but buyers are wiser, more discerning, and more skeptical than ever.Tune in for a fresh perspective on how to build offers that don’t just pressure people into joining—but make them want to buy NOW.
In this episode, you’ll learn:Why urgency isn’t enough to sell your offer anymoreThe real reason people join waitlists (hint: it’s not the deadline)How fake urgency erodes trust—and what to do insteadThe 5 elements that actually create natural urgency todayWhat makes an offer feel premium in 2025 (and why that matters more than ever)
Join the Dreamium Waitlist: enrolling again in September
Join Parade, my sales course meets live sprint starting 30th June
::
Follow + Connect with Me
https://www.instagram.com/ceels.lockley/
https://www.threads.net/@ceels.lockley
::
Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
::
Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
::
Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:
https://ceelslockley.co/main-event-experience
By Ceels Lockley5
88 ratings
Urgency will always have a place in sales psychology, but buyers are wiser, more discerning, and more skeptical than ever.Tune in for a fresh perspective on how to build offers that don’t just pressure people into joining—but make them want to buy NOW.
In this episode, you’ll learn:Why urgency isn’t enough to sell your offer anymoreThe real reason people join waitlists (hint: it’s not the deadline)How fake urgency erodes trust—and what to do insteadThe 5 elements that actually create natural urgency todayWhat makes an offer feel premium in 2025 (and why that matters more than ever)
Join the Dreamium Waitlist: enrolling again in September
Join Parade, my sales course meets live sprint starting 30th June
::
Follow + Connect with Me
https://www.instagram.com/ceels.lockley/
https://www.threads.net/@ceels.lockley
::
Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
::
Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
::
Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:
https://ceelslockley.co/main-event-experience