The big question about Brand Fame is the difference between fame and awareness. Marketers keep seeking brand awareness and here Craig and Dean discuss the differences between the two.

Fame versus Awareness

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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Fame versus Awareness

Fame versus Awareness