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In this episode of Families for Financial Freedom, Joe Moffett sits down with Ken Wimberley, a Navy veteran, commercial real estate entrepreneur, and co-founder of Laundry Love (LUV), to unpack a real story of resilience, reinvention, and building financial freedom through systems and service.
Ken shares his journey from military school at 12 to commercial real estate, the painful lessons that led to a Chapter 7 bankruptcy, and how he rebuilt by focusing on what he could control: daily activities, discipline, and adding value. He also opens up about launching a mobile app that raised significant capital, reaching thousands of users, and the hard decision to shut it down—plus the leadership lessons he gained from that failure.
Then Ken breaks down how he discovered the laundromat industry, why it can be a powerful “boring business” model, and how Laundry Love is building a brand that’s designed to be the “Chick-fil-A / Buc-ee’s” of laundromats, including community events, kid-friendly spaces, and service-driven impact.
If you’re a parent, entrepreneur, or 9-to-5 professional looking for a clearer path to financial freedom, this episode will challenge you to stop waiting to feel ready—and start taking the first step.
Key topics:
- Bankruptcy, rebuilding, and staying in the fight
- Why coaching and accountability accelerate results
- Systems, discipline, and controlling the controllables
- Lessons from startup failure and leadership growth
- Laundromats as a scalable “boring business” model
- Building community impact while building wealth
Connect with Ken: kenwimberley.com Learn about Laundry Love: laundromatluv.com
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