California supplies 95 percent of the U.S. avocado crop, although growers don’t always have an easy path to success.

In Ventura County, grower Jason Cole continues their family avocado heritage that his grandfather started more than 50 years ago.  He credits a new nutrition program as part of their successful farming formula.

“We keep breaking our own records,” he said. “2020 was just a tremendous year for our ranch. Again in 2022, we broke our records on total yield and per ranch yield/per acre return on volume and pounds. Now in 2024, we’re only about 10 percent harvested right now, but the ranches we’ve picked are way ahead; just breaking all of the yield records for those particular sites.

A big part of their nutrition upgrade involves Redox Bio-Nutrients technology, as Cole employs several Redox products.

“After college graduation in 2009, I came right home and went to work,” he said. “We probably do nothing the same agronomically today that we were doing back then.” 

California avocados are a huge part of Cinco de Mayo, which corresponds well with the industries harvest and marketing season.