Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, is joined by his brother Henry Ungaro and his sister Jennifer Ungaro live on stage at the US Foods Food Fanatics Forum. Hosted by Shawn Walchef, the conversation dives into the power of storytelling, family, and building for the next generation.

From sweeping floors as kids to serving millions of guests a year, the Ungaro family opens up about what it really takes to run one of America’s busiest restaurants. They share how the Kings of Fi$H series on Amazon Prime turned content into a lifeline during eviction battles, why authenticity builds loyalty, and how expansion plans in Monterey and beyond are shaping the family’s legacy. Along the way, they remind fellow operators that every restaurant has a story worth telling. If you do not share it, someone else will.

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