In this episode of the Insurance Perspectives podcast, host Brad Boldt sits down with Dirk and Beth Zeigler of Zeigler Insurance to discuss the realities of building and running an independent insurance agency as a married couple. Dirk and Beth share their journey from the early days of starting the agency out of necessity, through the leap from a captive model to independence, and into the long‑term growth of a community‑focused agency. They open up about the challenges of working alongside a spouse, setting boundaries between work and home, navigating major business decisions together, and learning to trust each other’s strengths.

Takeaways

• Working with a spouse requires clear role separation and strong communication.
• Setting boundaries between work and home helps protect both the business and the marriage.
• Mentorship and business coaching can accelerate growth and clarity in leadership roles.
• Shared values and community involvement strengthen agency culture and client trust.
• Empowering both partners as true owners leads to long‑term sustainability.

Learn more about Zeigler Insurance:
https://www.zeiglerinsurance.com/
https://www.facebook.com/zeiglerinsurance/
https://www.instagram.com/zeiglerins/

To get in touch with today's guests, reach out below:

• Dirk Zeigler (click here)
• Beth Zeigler (click here)
• Brad Boldt (click here)

________________________________________________________________________

If you’re looking to reach out to HawkSoft, please email [email protected].

For more information on HawkSoft, visit:
https://www.hawksoft.com/
https://www.facebook.com/hawksoft
https://x.com/HawkSoft
https://instagram.com/hawkSoft

Music by AudioCoffee(Denys Kyshchuk): https://www.audiocoffee.net/