Eric Dunavant joins us on the Steve Jobs inspired Join Up Dots business podcast Growing up, Eric’s own family faced an unexpected tragedy that transpired in the loss of the family business and wealth. This loss fuelled Eric’s passion for empowering families and businesses live a better story by being more intentional. It was during this time that Eric discovered that money doesn’t cause problems; it simply magnifies and exposes the smallest issues we ignore today. Since 2007, Mr. Dunavant’s leadership of Paradiem has guided multiple families and businesses to create Intentional Transformation by discovering the Greatness, Growth, Governance and Generosity in their story that can impact today, tomorrow and eternity. Paradiem’s experience is that most families do not realize that the pursuit of ROI (Return on Investment) is not in alignment with their true ROI (Return on Intention) and often creates unintended consequences. Most good tax and estate plans fuel poor family outcomes. As he says "“You're living a good story.  What if living a better story allowed you to pay less taxes and be more generous without changing your lifestyle?” Well there is a lot to uncover in todays episode, so what actually is "living a good story" and being more intentional? And where does the business find its biggest growth with so many people now living in a state of stasis against good story creating? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Eric Dunavant.