We have bad days. 

Bad weeks. Bad months.   

People get sick.   

Ice storms knock out power and water.   

We lose a client. We lose a job.  

Whatever it is, there’s going to be times when we’re feeling uninspired.  

But I’m here to remind you to be consistent, despite the lack of inspiration.  

If you’re serious about building a brand, consistency is key.  

On the days when I’m feeling uninspired, I often listen to a podcast, flip through a book or search through quotes for inspiration. You can then share that quote and that can also be a motivational piece of content.  

I bet you have more reserve, more strength, more power and more expertise than you realize.  

Keep creating, my friends and #ShineYourLight.

What does magic and leadership have in common?

Psst, want to know my favorite tool for creating LinkedIn content?  

It’s Canva!  

5 reasons I love www.Canva.com :  

1️⃣ LinkedIn BANNER Templates That gray space behind your profile picture should be used to promote your brand. List your expertise, values or a great tag line. Leverage the beautiful templates in Canva for that.   

2️⃣ IMAGE Post Templates Use their social media templates to incorporate your images, diagrams, quotes and text overlays. I like their 1080x1080px Instagram templates. They work well on LinkedIn.  

3️⃣ VIDEO Templates They’ve added video templates. It makes it so easy to overlay text and graphics on top of your videos. It’s not an extensive editing tool but it can handle the simple jobs.  

4️⃣ PRESENTATION Templates These are not only great for presentations, they can be used for the scrolling PDFs that have become so popular on LinkedIn.   

5️⃣ SCHEDULING If you have the Pro version of Canva, you can plan and schedule your posts. Set the date, time and text you want on top of your post and it’ll upload to LinkedIn automatically.

Are you feeling stressed, fatigued and achy at your home or work office?

What's your favorite video editing tool?  That's one of the questions I've been getting a lot.  

It depends on the level of complexity you want on your videos.  

🔸Level 1 - iMovie If you're just starting out, keep it simple. It's the content that matters. Not snazzy graphics. iMovie is quick, simple and free. 

 🔸Level 2 - Videoshop This is an app for the phone and it's great for editing on the go. You can do vertical videos, overlays and fancy transitions. It has more features than iMovie. $3.99/month subscription.  

🔸Level 3 - Camtasia I use this software when I do a lot of corporate training. It's my favorite editing software. It's intuitive and user-friendly. You can add screen recordings, voiceovers, highlights, zoom-ins and more.  $250 for the software + access to extensive video and audio asset library.  

🔸Level 4 - Adobe Premiere Pro This is for experts. I don't use this tool but both my video editors do and it's the reason you see all those great fly-ins, motion graphics, video clips and fun graphics on these weekly videos. It's quite complex so it's more suitable for extensive editing.

Are you struggling to network in today's online world? 

How do you create vast networks and deep connections to attract more business and build a community?  

How I Create Master Connections & Networks with Steve Spiro & Cameron Toth. 

Join me this Thurs with the Co-Hosts of The Master Connections Series, Steve and Cameron as we talk all things networking and connecting:  

🔸 How to go from shy & introverted to being a master connector 

🔸 Pivoting from the Events industry to Creating an Online Brand 

🔸 How does building an online community lead to more business 

🔸 Mistakes in Networking 

🔸 Top 3 Master Connector Tips 

🔸 Top 3 Business Development Tips 

🔸 How to build an online network

Do you have an event coming up? How are you promoting it?  

LinkedIn is a great platform to promote your business events, product launches, hiring events, networking events and so much more!  

A few weeks out, start posting a variety of content around your events:  

1. VIDEOS to highlight speakers 

2. IMAGES of panelists and products 

3. PDF slides of the agenda  

Build up excitement for your event and engage with audiences.  

Tag speakers and their organizations so their community can share and engage as well.

Can you imagine an HR conference with 120 sessions, 18,000 participants and 500 speakers over a one week period?  

That's what Enrique Rubio has created with his Hacking HR Global Online Conference.  

We will chat about the topic of "How I Create the Best HR to Change the World" with Enrique Rubio. He's the Founder and CEO of Hacking HR.  Enrique has created a global community of HR and business leaders who are passionate about the intersection of future of work, technology, people and organizations. 

He brings this HR community together every year with an epic global online conference.  

We will discuss: 

🔸Origins of the Hacking HR Global Conference & how you can participate 

🔸How to build a global HR community to change the world 

🔸How can better HR create a better world 

🔸Human Experience Vs Employee Experience 

🔸Top 5 HR challenges of 2021 

🔸Importance of Addressing Mental Health & Well-Being in the Workplace 

🔸Top 5 HR trends of 2021

Here are my Top 10 #ContentTips as we roar into 2021!  

Over the last year, I've been posting LinkedIn Content Creation tips every week.  

You can now find them all on my YouTube channel so hit that SUBSCRIBE button in YouTube to get my latest updates.  

Here's my Top 10 #ContentTips videos:  

🔔1. How to Start Small in Content Creation  

🔔2. Gather your Top 10 FAQs  

🔔3. Overcoming Fear of Videos  

🔔4. Four Types of Learning Styles  

🔔5. Create for the Head & Heart  

🔔6. How to Make Lists  

🔔7. #10Tips10Days: my favorite LinkedIn campaign from Jake Jordan, Lila Smith, Kira Day and Bobby Umar  

🔔8. Importance of your Origin Story  

🔔9. Four Purposes of Content  

🔔10. Three Parts of a Post

How do you tell a memorable story through video?  

Elena Valentine is an expert in leveraging video stories in the workplace. 

As the CEO & Co-Founder of Skill Scout Films, she's helped clients like Nike, American Airlines and McDonald's engage candidates and employees through video stories.  

Join us as we explore the topic of "How I Create Video Stories for Iconic Brands with Elena Valentine"

🔸 How she got started in storytelling  

🔸 Role of Video Storytelling in Attracting, Engaging & Retaining Talent  

🔸 Video Storytelling Vs Job Descriptions  

🔸 5 Elements of a Powerful Story of Work  

🔸 Full-scale video production vs DIY workplace videos  

🔸 5 Questions to Tell Better Stories  

🔸 How to attract iconic brand to work with