David Meerman Scott joins Remington and Dan for the season 3 premier of Wayfinding Growth to talk about his new book, co-written with daughter Reiko Scott. Fanocracy: Turning Fans into Customers and Customers into Fans  is David's 11th book. In it, he and Reiko explore how turning fans into customers and customers into fans can help modern businesses.

David says fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large.

Subscribe for New Episodes Every Week

Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level.

Love what we're doing? Leave a review wherever you listen!