Wayfinding Growth

On today’s episode we’re talking with speaker, marketing thought leader and author Jay Baer. Dan had the chance to chat with Jay about his agency Convince and Convert, his journey to the top - which includes politics, garbage and the prison system - and his newest book Talk Triggers.

Talk Triggers | Convince and Convert | Jay Baer | Jay on Twitter | Jay on LinkedIn | Jay on Instagram | Buy Talk Triggers on Amazon

In June of 2020, Impulse Creative launched a refreshed website and so much more. In this episode of Wayfinding Growth, Remington and Dan dig into why a refresh was needed, how a shift in focus drove it and what Revenue Operations really means to the Impulse team.

Impulse Creative 

Jeff McManus “grows things.” As the Director of Landscape Services at the University of Mississippi, he grows plants. But he also grows people and ideas. Jeff is a problem-solver, understanding that doing more with less is a 21st century mandate. On this episode, Dan and Jeff unpack his journey, how he leads his team to work with their hands, head and heart and so much more. 

Links: 

• Grow Weeders into Leaders
• Jeff at Ole Miss
• Jeff's TED Talk
• Jeff on Twitter

On this episode, Dan interviews our own Growth Strategist Jackie Pfriender about closing major sales deals without being "in person." Can you close deals without shaking hands? Jackie's been closing deals remotely for years. Listen in on how remote selling impacts customer experience.
Blog post that includes Doug Davidoff's perspective | Jackie on LinkedIn | Jackie on Instagram

On today’s episode we’re talking with MK Getler, a digital marketing professional with extensive experience creating content-rich, metrics-driven campaigns for small, medium and enterprise-level clients. She has worked with domestic and international clients across various industries. From her early gigs with Starbucks then HubSpot as an inbound marketing consultant, MK's journey has been filled with opportunities to learn — both shipwrecks and wins. Her newest gig at Alyce, an ABM gifting platform, focuses on personal experience (PX).

MK's Links:
MK’s Website 

Instagram

Twitter

LinkedIn 

Resources MK Mentioned:

Alyce

6 Sense 

Outreach

Gong

BirdEye

On this episode of Wayfinding Growth, Remington and Dan unpack how a content management system (CMS) can help your business grow. Specifically, they explore the new (as of April, 2020) HubSpot CMS Hub, its features and how you can use it to grow better.

Links: What We Love About the HubSpot CMS Hub [Professional and Enterprise] | HubSpot Marketing Services

Drift's Vice President of Customer Experience, Julie Hogan, shares lessons from her career from Make A Wish to Deloitte to Drift along with how conversational marketing affects customer experience. Listen for Julie's advice to understand the parent “returners” from leave and how to be scrappy in business, not sloppy.

Julie Hogan builds Drift's Customer Experience function, focused on continuously improving the journey of a Drift customer in partnership with Marketing, Sales, Customer Success & Product.

Links:
Drift
Julie on LinkedIn
Julie on Twitter
Julie's Medium article days off
Feature on Julie

Do you want to dive deep into customer experience? Ready to hear Remington and Dan break down their personal experiences with Nalgene, McDonald's, Delta Airlines, CBS All Access and others? 

"The customer's perception is our reality." - Remington Begg

Customer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you think your brand and customer experience is one thing, if the customer perceives it as something different, that is what the actual customer experience is. 

On today’s episode Remington and Dan share personal stories on customer experience.

Resources:
Experience This! Podcast
What is Customer Experience (Forbes article)

On today’s episode we’re talking with Jeanne Hopkins. We first met Jeanne when she was a VP of marketing at HubSpot. Over the years she’s moved around, landing at her current gig as CMO of Lola.com. We explore who Lola.com is and how it started, what experience looks like at this travel startup and more. Jeanne is also working alongside her former colleague Mike Volpe, a former CMO now in the role of CEO. So it makes for an interesting “experience” for users, partners and employees.

Links: Lola.com | Jeanne on LinkedIn | Jeanne on Twitter

Honoring International Women's Day on March 8, 2020, Wayfinding Growth welcomes 3 of the 5 mermaids of the Maiden Voyage podcast, Jackie, Jenn and Juli (Audrey and Rachel couldn't make it) to discuss what it's like being a woman at Impulse Creative in the world of marketing, sales and business.

Links:
Maiden Voyage Podcast
International Women's Day
The Crysalis Effect