FAQ About PRIVATE/INTERNAL Podcasts

In this episode John addresses the question, "Aren't podcasts a MARKETING team function?" and discusses how every team in the organization can be leveraging podcasts.

In this episode John FINALLY addresses the question "What's the difference between a PRIVATE podcast and an INTERNAL podcast?"

In this episode John responds to the question, "How can private podcasts support L&D?" He specifically speaks about how podcasts can seamlessly fit in the popular 70-20-10 Rule that most learning and development leaders follow.

In this episode, John gives his candid response to the question a lot of company leaders who are considering doing a private podcast series ask…and that’s – “Why will my employees or team listen to this show when there are so many podcasts out there?”

A lot of companies do PUBLIC podcasts to GET customers…and they miss out on the bigger opportunity, which is to use PRIVATE podcasts to RETAIN their current customers.

So, in this episode, we’ll answer the question – “How can private podcasts help with customer retention?”

Not a week goes by without someone asking us – “Why should my company be doing a private podcast?”

In this episode we asked BigHeads client, Paul Peterson from WISS & CO to come on and tell you some of the benefits he and his company have experienced.

A question that’s right up there with “How much does it cost?” and “How are private podcasts measured?” is – “What kind of TIME and RESOURCES do we need to allocate to do this?”In this episode, John discusses the resources you need to consider allocating to make private podcasts happen.

One of the MOST frequently asked questions is – “How do you measure the success of a private podcast?” In this episode John discusses the metrics BigHeads uses to help clients gauge success, which ranges from tracking the number of listeners…to rating episodes…to overall employee engagement.

Obviously PRIVATE podcasts are a great way to keep employees, teams and select audiences informed and updated about the company, but here’s how John responded when someone recently asked him – “What’s another BIG BENEFIT of doing a private podcast?” 

Here it is — the BIG question – “HOW MUCH does it cost?” In this episode John candidly discusses BigHeads Network pricing for creating a private podcast series…and gives those of you out there who believe you can do it cheaper by doing it internally a sobering reality check.