In this episode of Frequent Arts Questions, Erika explore what no one teaches in art school: how risk operates differently across the art world. Artists face emotional, creative, and reputational risks, while investors, dealers, and collectors focus on financial volatility and short-term return.

Erika breaks down:

• Why artists are often seen as risky investments

• The difference between business school risk models and the lived experience of creative risk

• What current data from the UBS 2024 Art Market Report and recent auctions tells us

• A quadrant model for understanding different risk lenses

You’ll also be invited to draw your own risk map. Are you thinking about risk through your own terms—or someone else’s?

Search “Frequent Arts Questions” wherever you listen to podcasts, and tag us with your reflections.

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Find out more

Erika Wong - Instagram ⁠⁠⁠@thepracticeplaybook⁠⁠⁠, Tiktok ⁠⁠⁠@thepracticeplaybook⁠⁠⁠, ⁠⁠⁠www.mypracticeplaybook.com⁠⁠⁠