Over the last 20 years, Farhan shaped and pioneered some of the most visible and successful digital transformations in the consumer and financialsectors, holding leadership positions with Ahold Delhaize, McDonald’s, Bank of America, and Target.

As chief digital officer of Ahold, he cracked the code on digital change for its 20 brands. It’s no surprise that when Ahold acquired FreshDirect, he was asked to serve as interim CEO and pivoted the company from survival mode to growth mode.

Farhan took the private equity plunge in 2021, today an operating partner at BayPine, a private equity firm with an unrelenting focus on modernization that invests in core-economy, market-leading businesses. His rare vantage point from holding roles as Operating Partner, CEO, and Chief Digital Officer give him an edge in delivering digital capital and guiding portfolio leaders.