Jaiden Drought is the owner of Machinery Media, the publisher of Farm Trader and a suite of other niche machinery and automotive titles

As one of the most experienced and entertaining machinery content creators in the market, we couldn't pass up the opportunity to catch up with Jaiden at 2026 Fieldays, inside the cab of a Case IH Stage V Puma tractor – apparently the quietest tractor cab on the market.

We discuss what farmers actually listen to while in their tractor cabs, how Jaiden balances client needs with consumer needs when constructing machinery reviews, and what got Jaiden into tractors in the first place.

Mark Inman and his team at Blacksheep Design have mastered the craft of the April Fool’s Day prank for their client Udderly Organic, gaining national media coverage and international attention over successive years.

We sat down with Mark in front of the bright red phone box in the Blacksheep Design office to discuss how they gain such widespread attention; why April Fool’s Day can be the perfect vehicle for particular clients; and what the communication framework looks like after gaining that initial attention.

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There are over 100 On Farm Story videos in the Farmers Weekly archive. Alistair Thom is one of our talented videographers. 

In this episode of the Farmers Weekly Media Insights podcast, Added Insights, we talk to Alistair about how he gets farmers to be more comfortable in front of the camera, what a typical day looks like when shooting a video on farm, and why he thinks our On Farm Story videos will continue to endure – even in the age of AI.