Farming Focus

In this bonus episode we hear more from last week's guests Pete and Jenny Olds. 

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:14 Peter Green introduces the bonus and today's guests.

00:40 Pete Olds talks about their Open Farm Sunday event. 

01:43 What are the benefits of hosting Open Farm Sunday for the Olds? 

03:49 There is a huge appetite to learn.

05:27 Other things that the Olds do to engage with people. 

07:35 Jenny's advice to a farmer who is not sure where to start and might be wary of holding an event.

08:55 How to ensure a farm event is successful? Jenny's top tips. 

10:20 What can go wrong with farm events?

12:30 Peter rounds up. 

12:50 Closing message. 

In this episode, Peter is joined by Steve McLean, Head of Agriculture and Fisheries Sourcing at M&S to discuss connecting with the public. What can farmers and retailers learn from each other? In the middle of the show Peter speaks to Cornish farmers Pete and Jenny Olds from Cornhill Farm to discover their secrets of connecting with the public. 

In this second series of Farming Focus we're asking the question 'does my farm have a future?'.

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:14 Peter Green introduces the show

01:07 Peter's Future Farm in 60 seconds.

02:15 Peter introduces Steve McLean, today's guest.

02:28 Steve comes in. 

03:16 The Buy British aisle and how M&S supports UK ag. 

04:14 Valuing UK produce and British sourcing. 

05:49 What do consumers pick up on when it comes to messaging around food?

07:48 What is the role of the farm in marketing messages?

09:00 Who's job is it to engage with customers?

11:43 How can the supply chain work together in future?

13:35 Peter speaks to Pete and Jenny Olds. 

14:02 Pete introduces Cornhill Farm. 

14:42 @cornhillfarm on instagram and Jack Cam.

14:58 Jenny talks about social media and marketing.

17:44 Why is it important for farmers to engage with the public?

19:05 Others in the industry are reliant on agricuilture.

19:42 What 3 skills or attributes will farmers of the future need in order to be successful? - adapt, be good at communicating and be diverse. Reactive; friendly; chatty. 

22:00 Returning to Steve McLean - on engaging with the public. 

23:20 Steve's 3 skills/attributes that farmers of the future will need - communication; be different; open to the next gen. 

24:58 Showstoppers.

27:04 Peter rounds up. 

In this episode Ian Baggs, a Dorset dairy farmer and Nuffield scholar, talks to Peter about his Nuffield scholarship which was entitled:  'Sustainable Forage Cropping for Dairy Cattle in the Face of Climate Change Challenges'. 

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:14 Peter Green introduces the bonus and Ian Baggs.

00:45 Why did Ian want to apply for a Nuffield scholarship?

06:30 Peter asks Ian to tell him about some specific examples of his Nuffield travels. 

14:25 Jingle

14:29 Peter rounds up

In this episode Peter talks to Dorset dairy farmer Ian Baggs and Adele Jones, Executive Director of the Sustainable Food Trust to discuss different ways of farming to adapt to a changing climate. 

In this second series of Farming Focus we're asking the question 'does my farm have a future?'.

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:14 Peter Green introduces the show

00:48 Peter's Future Farm in 60 seconds

02:07 Peter introduces today's guests

02:29 Ian Baggs introduces himself and his family's farm. 

03:30 Adele Jones introduces herself and the Sustainable Food Trust

04:57 What impact has Ian seen on his farm that could signify a more volatile climate?

07:00 Why is it important that all farmers think about preparing their farm for the future in terms of more volatile weather?

08:30 Why should farmers question and challenge what they do?

10:07 Growing the right plant in the right place.

14:30 How can Ian's learnings be applied to other farms?

17:30 The Global Farm Metric

20:50 jingle

20:57 Showstoppers

23:10 Practical tips to farmers

25:25 Words - openness and being vulnerable; resilience; bravery; open to new ways of thinking; be prepared to change; be happy and fulfilled

27:10 Peter wraps up. 

In this bonus episode Rachel and Chris Knowles and Tim Fussell speak more about their businesses and about adding value. 

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:14 Peter Green introduces the bonus and today's guests.

00:42 What does it mean to add value on farm?

04:12 At Trink Dairy, what does adding value look like?

05:10 Taking the leap to add value. 

06:00 How critical is it to get the marketing of a product right at the beginning of its life?

07:20 Welcoming the public on to the farm at Trink Dairy.

08:38 jingle

08:45 Peter rounds up. 

In this episode Peter talks to Tim Fussell from Fussel's Fine Foods in Somerset and Rachel and Chris Knowles from Trink Dairy in Conrwall about 'adding value' and the journeys that each respective business has been on. 

In this second series of Farming Focus we're asking the question 'does my farm have a future?'.

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:14 Peter Green introduces the show

00:51 Peter's Future Farm in 60 seconds

02:00 Peter introduces today's guests

02:27 Tim Fussell introduces his business

03:41 Rachel Knowles introduces Trink Dairy.

04:22 Chris Knowles talks about the herd.

05:29 Trink Dairy selling direct

06:48 Understanding the pit falls.

08:03 Fussel's Fine Foods - why they started to add value. 

10:57 Be led by people who know better than you.

12:03 Staffing at Trink Dairy.

14:42 Staffing at Fussel's Fine Foods.

18:12 Future of Fussel's Fine Foods. 

20:15 The Future for Trink Dairy.

21:28 The role of adding value in the future of farming.

23:09 Jingle

23:17 Showstoppers

25:31 Messages to take away

26:46 Three words that farmers will need in the future. 

28:04 Peter rounds up. 

In this episode George Dunn, Chief Executive of the Tenant Farmers Association speaks more about tenancies and the wider farming industry. 

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:14 Peter Green introduces the bonus and George Dunn.

00:50 George's key tips for a new entrant's first tenancy application and how they can learn from previous attempts. 

03:38 If a new entrant is approaching a landlord for a share farming scheme or joint venture. 

06:38 Make sure you document everything.

08:06 Share farming, joint ventures and employment - George's mention to younger listeners on building a career. 

10:08 Which demographics are well represented in agriculture and how do we encourage greater diversity?

15:38 Peter Green rounds up. 

In this episode Peter talks to George Dunn, CEO at the Tenant Farmers Association and Ben and Josh Nicholls, Cornish dairy farmers who won last year's Cornwall Young Farmer of the Year award.  They discuss the future of land access and how new entrants can get on the farming ladder from securing a tenancy to thinking outside the box.  

In this second series of Farming Focus we're asking the question 'does my farm have a future?'.

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:15 Peter Green introduces the episode. 

00:58 Peter's Future Farm in 60 seconds.

02:12 Peter introduces today's guests. 

02:54 Josh Nicholls introduces himself and his family's business.

04:45 Ben Nicholls introduces himself and how he works with Josh. 

07:32 What was it like to win the Young farmer of the year at the Cornwall Farm Business awards?

08:37 George Dunn comments on Josh and Ben's story. 

10:30 How many tenancies are secured by new entrants? 

11:56 Is there a lot of competition from other land uses but also what are the opportunities for new markets?

14:10 Following the Rock Review, how confident should tenant farmers be?

16:04 Ben explains the nature of their tenancy. 

16:54 How do landlords find enthusiastic new tenants?

18:14 What are the barriers for young people getting into farming?

19:36 What help did Josh and Ben get in putting their application together?

20:41 Using your network. 

23:21 What would Josh recommend young farmers do to secure a tenancy?

24:16 Showstoppers

26:14 Practical tips from George, Josh and Ben. 

27:30 3 words to show what attributes farmers of the future will need.

30:15 Peter rounds up. 

Simon Haley is a rural business adviser based in the north west of England. 

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:15 Peter Green introduces the bonus episode. 

00:50 Simon's advice on where to start with seeking funding. 

04:50 Sources of finance.

07:45 The five 's's - security; serviceability; sensitivity; sustainability; sensibility.

10:02 Business plans. - tell the story. 

13:12 Common mistakes with diversification. 

14:46 - The 6 'd's - death, debt, dispute, disolution, disagreement; diversification

17:40 What is Simon's key piece of advice when getting a plan off the ground. 

19:26 Peter Green rounds up. 

In this episode rural business adviser Simon Haley comes on the show to talk about diversification. 

Peter also speaks to Somerset farmers Rob Addicott and Jeremy Padfield.

In this second series of Farming Focus we're asking the question 'does my farm have a future?'.

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle

00:15 Peter Green introduces the episode. 

01:19 Peter's Future Farm feature. 

02:43 Peter introduces Simon Haley. 

02:59 Simon Haley introduces how he works with farmers in the north west region. 

03:36 What are some of the most popular diversifications on farm?

06:09 How will I diversify my time?

08:26 If we stand still we go backwards. 

10:17 Peter introduces Rob and Jeremy - today's farmer guests. 

11:12 Rob Addicott introduces himself.

13:20 Jeremy Padfield introduces his business.

16:15 How did Rob and Jeremy plan their diversifications?

17:40 Advice to farmers who are looking to diversify?

19:06 What skills or attributes will farmers of the future need to thrive?

20:08 Listeners' questions. 

23:50 Advice to farmers as to next steps...

25:30 Showstoppers.

27:00 One practical tip from Simon. 

28:17 Key attributes. 

30:00 Peter rounds up.