In this episode of the Real Estate Marketing Dude podcast, we sit down with direct mail expert and top-producing real estate agent Janine Sasso to break down the power of geographic farming and how agents can consistently generate business by staying top of mind. If you’re struggling to maintain a steady flow of leads or feel like your marketing efforts aren’t producing long-term results, this episode is a must-listen. Janine shares her firsthand experience building a highly successful real estate business using strategic direct mail campaigns that nurture her sphere of influence (SOI) and create a strong presence in her farm area. They discuss why direct mail is still a powerful marketing tool, how to craft messages that engage potential clients, and the importance of consistency in branding and follow-up. Janine also reveals the biggest mistakes agents make with direct mail and how to avoid them. Whether you’re new to farming or looking to improve your strategy, this episode will teach you how to become the go-to agent in your neighborhood using direct mail that converts. Tune in now and start building a marketing system that attracts leads on autopilot! Check out TheHyperLocalAgent

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