In this episode of Fashion Forum x CIFF Media, we dive into the world of fashion investments and what it takes to spot a brand’s true potential. Host Carla Christine Aagaard-Strube is joined by Christoffer Martinsen-Kønigsfeldt – part of the family-owned company Friheden Invest, CEO of Tiger of Sweden, Chairman of the Board at By Malene Birger, and Board Member at ARKK Copenhagen.

With years of experience working across both emerging and established brands, Christoffer shares what makes him invest in a company, how to strike the right balance between creativity and finance, and his thoughts on where Danish and Scandinavian fashion is headed next.