In this episode, Clair Seffeen talks to us about her long-standing career in the fashion industry, how she started off in Dubai for 10 years before moving to Egypt; and how the fashion industry in Egypt has come a long way since she moved here. She founded Design Narratives, a platform to help new and already-established entrepreneurs in the fahsion industry to develop their concept and branding and to avoid the pitfalls that many new brands encounter.  She is also Managing Director of Story, a local concept store, a store that focuses on Egyptian brands, for which she personally curates every piece and brand she works with. She talks to us about the glamorous and not-so-glamorous sides of the industry.. So it’s all fashion talk with some minor digressions along the way.