Fast Marketing Minute

Fast Marketing Minute

By Robin SamoraBusinessEntrepreneurshipMarketingManagement
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Fast Marketing Minute episodes

  • 5 Ways Social Media Improves Customer Trust

    Would you like to build better relationships with your customers? Think about building trust with social media. Here’s how:

    5 Ways Social Media Improves Customer Trust

    1. Build strong communication skills. Think about what your customers want to hear from you. What kind of questions are they asking? Find out from your sales team, check social media or even scroll Q & A platforms like Quora. When you talk with them, use language they’ll understand. Skip the small talk and jargon.

    2. Stop talking and start listening. You might think you know what your customers want, but their needs are always changing. Check your data for insight into common concerns, pain points, their goals and interests. Apps like Sprout Social and Hootsuite Insights can tell you what customers are saying about you and your competition. Are you listening?

    3. Be authentic and share your story. Produce content that highlights your values and brings attention to what makes your company special. Offer useful information like how-to guides and product demonstrations. Don’t make it always about selling, especially now. Helping is the new selling.

    4. Create relationships with your customers. Give them an excellent on-site experience, but don’t ignore them after they’ve make a purchase. Follow up with offers tailor-made for them. What would they like? Look for suggestions based on their previous purchases and buying history.

    5. Share happy feedback. Every time you earn a five-star review or get a message from a delighted customer, sing it from the rooftops. Re-share tweets, blogs, pictures and other content that your customers post. Let them become advocates for your brand. It’s the best kind of promotion and referral marketing out there.

    I’m Robin Samora with the Fast Marketing Minute. Check out my website for a ton of ideas on how to use social media to grow your business. Visit my website, RobinSamora.com. Set up time to talk if you like too!

    The post 5 Ways Social Media Improves Customer Trust appeared first on Fast Marketing Minute.

    3 min
  • Sidebars, Floaters and Other Email Marketing Ideas

    Besides offering a newsletter or some other kind of legal bribe, what are some other ways to collect someone’s email address?

    We all want a robust mailing list. So how do we collect emails?

    4 Ways to Collect Email Addresses

    1. Incorporate a squeeze page. Think of it like a preview page. Show just enough of premium content to whet their appetite but require an email address before they can read it all. Squeeze pages work really well when your primary source of traffic is organic.

    2. Capture sidebars are another way to grab emails. These are forms built into the main landing page as sidebars promoting a free offer. The drawback is that sometimes prospects will just take the free offer and pass on buying your product or service.

    3. Add a pop-under. Pop-unders are like pop-ups but only appear when a prospect leaves your landing page without buying. “Don’t go yet, you haven’t signed up for your free gift.” Unfortunately, pop-up blocking software will also block pop-unders. So they may or may not work.

    4. Create a floater. Ever visit a page and a sign-up window is hovering in front of what you wanted to see? That’s a floater. Fill in the requested information and it disappears. Pop-up blocking software doesn’t hide it, but Google doesn’t like it. If you use floaters there’ always a chance it could hurt your organic search results.

    I’m Robin Samora with the Fast Marketing Minute. I’ve got a ton of resources on how to build your business with no-cost and low-cost marketing strategies over at my website. Come over and visit. I’m at RobinSamora.com.

     

    The post Sidebars, Floaters and Other Email Marketing Ideas appeared first on Fast Marketing Minute.

    3 min
  • 5 Content Marketing Strategies to Remember

    Looking for some underrated content marketing strategy ideas? Take a listen.

    5 Content Marketing Strategies to Remember

    1. Use infographics to present complex content. Visual content is more engaging than text, can be fun and still offers information in a simple format. It also takes less time to look at than reading a full report.

    2. Interview industry thought leaders. This is a great way to grow your audience and get recognized as an expert in another expert community. When you’re ready to go live, don’t forget to tag him or her when you post and share on social media.

    3. Invest in videos and apps. If you’re creating content, think about different ways to reach your audience. Video Q & As, product demonstrations, and explainer videos are popular. Apps like WhatsApp Business can also help you provide customer support on a more personal level by being able to sort and quickly respond to messages.

    4. Virtual presentations build a list and connections. Webinars are easier and a lot cheaper than planning a conference and with all the Zoom experience you have, you might already be a pro.  A “one-time-only” event gives customers more of an incentive to attend so they’re not the last to know — and we know all about that with FOMO.

    5. Use SEO to drive better marketing decisions. Besides building traffic, you can organize keywords by interest level, find your competition, and create networking opportunities. Use the data to create more personalized content for the customer and check your metrics to make sure your campaigns stay relevant and on-point.

    I’m Robin Samora with the Fast Marketing Minute. Could your business use a boost in sales? Download a copy of my new infographic, 7 Marketing Strategies for the New Normal. Find it at RobinSamora.com.

     

    The post 5 Content Marketing Strategies to Remember appeared first on Fast Marketing Minute.

    3 min
  • 4 Awesome Ways to Repurpose Content
    Content is king, queen, emperor, the big kahuna and so much more. Seriously, you spend a bunch of time writing it yourself, or having your team do it for you, so get the biggest bang for the buck by repurposing your content in as many ways as possible.

    Here are 4 Awesome Ways to Repurpose Content

    * Create an infographic with information from your post, article, special report, whatever content you have that might be valuable to your target audience. You can create infographics on Canva or hire out on Fiverr. People love them and they get a lot of views and shares. Plus, you can post them on visual social platforms like Instagram and Pinterest to boost your visibility.
    * Repurpose your presentations. If you recently had a speaking gig, write a blog or white paper on what you spoke about. You already did all the research and have a great outline. Use it to attract your target audience and expertise.
    * If your research that you turned into a white paper is lengthy, repurpose it as a lead magnet. Make it a PDF, create an exciting landing page, and ask for people to share their email address to download it. They get valuable content, you get a warm lead.
    * Refresh your old posts. Go back a few years to find posts that performed well. Update some of the content and all the links. Add a new quote from an expert. Then repost as new content. Instead of writing new content all the time, take advantage of this strategy.

    You can also use your best content in a marketing funnel. Write an email sequence and add links to your content to provide value to prospects in your funnel.

    Hi I'm Robin Samora with the Fast Marketing Minute. I've just created a new infographic especially for Alexa listeners. It's called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

    Talk Tomorrow!
    3 min
  • How to Create a Press Kit in 5 Easy Steps
    If part of your marketing strategy is pitching the press, having an online press kit that’s hosted on your website, on Medium, or even on your Google Drive is fairly straightforward. You have the option of sending reporters, investors, partners or even prospects there to read about your recent accomplishments. And, if you’re a Fast Marketing Minute subscriber, you already know that media releases are great for SEO!

    Here’s How to Create a Press Kit in 5 Easy Steps 

    * Choose a design that fits your brand and use your brand colors in the creative. A good rule of thumb is to mirror the look and feel of your website to create brand consistency. Your brand personality should be recognizable online and offline.
    * Write an interesting tagline or opening message. You want to catch people’s attention and spark their curiosity. You want people to keep reading and see what you’re up to.
    * Invest in high resolution photos that represent you and your company. If you have a personal brand, bite the bullet and get a professional photoshoot. If your brand is more about your business, hire an experienced photographer who’ll take images at your location. These photos should show what your business is all about. Some of your favorite images from your website would work here too.
    * Write copy that engages your target audience (and the press) and stay true to your brand story. Tell them about your company. Your background. Why you went into business? What problem do you solve?  Don’t forget to add personal elements that make you human.
    * And of course, make your press kit accessible. Post your media kit to your website. Add the link to each social media platform. Include it in your email signature. It’s the perfect way to promote yourself and your brand.

    Hi I'm Robin Samora with the Fast Marketing Minute. I've just created a new infographic especially for Alexa listeners. It's called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

    Talk Tomorrow!

     
    3 min
  • 3 Marketing Tips if You’re Looking for a New Job

    Looking for a new job in this crazy time? Here are 3 easy pointers.

    3 Marketing Tips if You’re Looking for a New Job

    1. Do your homework beforehand. It seems obvious but you’d be surprised by how many people don’t do this. Start with the company’s website and then do a broader Google search. Look for recent articles in industry publications. Let them know you did your research to learn about the company and its challenges.

    2. Zero in on the company’s culture. Check out their social media pages and watch a few videos. Read company reviews on Glassdoor. Use that intel and offer strong examples of why you want to work there. “It’s close to my house” won’t cut it. A better answer is, “You work with some really cool clients.” Key in on what really interests and excites you and show enthusiasm for wanting to be part of the team.

    3. Dress for success even if your interview is virtual. And pull it all together as far as your mindset is concerned too, even if you’re wearing a shirt on top of sweatpants. Sure they can’t see ‘below the fold’ but it will make you feel more poised and prepared to win the interview.

    It’s a given also, send a thank-you letter. It can be the key to getting a job offer. Besides reinforcing that you really want the job, it also gives you an opportunity to overcome objections and restate how your skills and experience can make significant contributions.

    I’m Robin Samora with the Fast Marketing Minute. Want other marketing tips and articles on how to grow your business and promote your brand? Get my new infographic, 7 Marketing Strategies for the New Normal. Find it at RobinSamora.com.

    The post 3 Marketing Tips if You’re Looking for a New Job appeared first on Fast Marketing Minute.

    3 min
  • 5 Marketing Tasks to Assign Your Intern
    Want a marketing intern but not sure of what tasks to assign? And be honest, are you thinking it’s more of a hassle to have to an intern and manage yet another person, rather than just bite the bullet and do everything yourself? Change your thinking and create a practical marketing intern strategy to grow your business.

    5 Marketing Tasks to Assign Your Intern

    * Have your intern keep tabs on your competition. They can use a simple excel spreadsheet to track what your competition is posting, blogging, doing and any other news that’s worth reporting. Or, you can use more sophisticated tools, depending on what your company subscribes to.
    * Interns can do manual reporting too. Show them the end result of what you’re looking for and one possible way you’d do it. Then let them handle it. You can do this in Google sheets so you can easily pop in at any time to review it. Ask your interns to send you weekly or monthly highlights, so they learn how to analyze the information and you don’t have to waste time pouring over reports. They should be able to show you the highlights.
    * Let your marketing intern team handle your link-building process. This is monotonous work that could take you a lot of time, so assign it. The plus side is that it will help them learn a ton.  While they’re working on links, make sure they’re checking for your bad links, every day.. One bad link could mean the loss of a potential customer. They can use this free tool called Dead Link Checker. I use it. It works.
    * Another task is for your intern is to take care of some light reputation management. Have them watch for people on social media who are upset with a product -- yours or the competitions -- and have them offer help. It’s not a hard sell, it’s a helpful sell, and it builds trust for your brand.
    * And lastly, your intern should be capable of light advertising responsibilities like boosting posts on Facebook or putting together Facebook ads. You’re structuring the campaigns. They’re just hitting the buttons to make it happen.

    Hi I'm Robin Samora with the Fast Marketing Minute. I've just created a new infographic especially for Alexa listeners. It's called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

    Talk Tomorrow!
    3 min
  • How to Get More Customer Reviews
    Did you know that almost 75% of customers won't take action until they read reviews. In fact, 15% of users don't trust businesses without reviews, and only about  6% of consumers don't trust customer reviews at all. And it’s no surprise that Google accounts for 57.5% of all reviews worldwide.

    Sharing positive feedback online isn’t only important to grow your business, it’s a critical part of promoting your social brand.  Make it part of your marketing strategy.

    4 Ways to Get More Customer Reviews

    * Ask for reviews before you close the sale. Let your client know that you plan to provide them with the best service possible, then ask if they’d be willing to review you once you finish the work, or your transaction is complete. If they forget or they’re just too busy,  remind them later, in a nice way, that they said they’d leave a review. They’re more likely to actually write a review if they promised they would if you’re in person.
    * Any time you’re sending your customer a deliverable, do it with the best customer service possible, and then ask for a review.  For example, you could say something like “We should have everything wrapped up next week. I hope you’ve been happy with the process, and I’d really appreciate it if you could leave me a review.” Then name the channel where you’d like it posted. Google My Business, Facebook, Houzz and so on.
    * Set yourself up for success and create an automated review-asking process. Schedule one social media post per month and ask your following to review you. You can also send automated emails to your list asking for reviews. If you have a list of people who haven’t purchased from you yet, ask them to leave a review or your blog or other content that’s helped them somehow. The point is, you have to have a program in place and follow it.
    * If someone left you a 5-star review ask them to PLEASE post it to other platforms to piggyback on their positive experience. You can also post it too, in a mindful way as part of your marketing and PR campaign.

    Hi I'm Robin Samora with the Fast Marketing Minute. I've just created a new infographic especially for Alexa listeners. It's called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

    Talk Tomorrow!
    3 min
  • 5 iPhone Tips for Better Photos
    A photo on social media seems to last forever! 

    If you’re looking to take better pictures to use your in marketing, social media, and to post on your own media channels you aren’t alone. I bet some people are fussier about which photos to post on social than what restaurant to eat at! 

    If a picture says a thousand words and they’ll help you get business by creating a stronger brand, then let’s talk about using your iPhone to do just that.

    Here are 5 iPhone Tips for Better Photos 

    * Blur the background on an old iPhone by getting close to your subject. Then tap on your screen on the subject for the camera to focus on that particular spot. It may take a few tries, but it will blur the background.
    * If you’re shooting a moving subject, you can lock your focus point by holding down your finger. This can get you some great action shots.

    * You probably already know that you can use the volume-up button to take a photo, which is usually easier than hitting the circle, especially when taking selfies. But it’s worth repeating, especially if you’re switching from an Android. 
    * If you just have unsteady hands, you can use the self-timer to get sharper photos. While it’s intended for group photos, you can use it for any photo. Just set the phone up, hit the button and stand back to get crisp photos.
    * Invoke the rule of thirds by turning on the grid. It will make your photos look more professional.


    Looking for a photo you took a year ago? You don’t have to scroll back searching for it among the thousands of pictures in your phone. You can search for it in your gallery using keywords that describe the photo. Thanks Apple AI!
    I’m Robin Samora with the Fast Marketing Minute.


    Hi I'm Robin Samora with the Fast Marketing Minute. I've just created a new infographic especially for Alexa listeners. It's called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

    Talk Tomorrow!
    3 min
  • 5 Super Easy Ways Get More Leads on Instagram
    Want more business on social media but don’t know exactly what to do?

    Try these 5 Easy Ways to Get More Leads on Instagram

    * Create a link tree style page on your website that looks great on mobile. You only get one link on Instagram, so maximize by linking to a page you can customize with all your important information.
    * If you have more than 10,000 followers, use the “swipe up” feature on your Instagram stories. It allows people to click through directly to your content. Take advantage of your free call to action.  Add a CTA at the end of all your content, just like you would anywhere else. Define a goal and drive people to it.
    * If you’re in ecommerce, make your posts shoppable. That’s right, you can add these links for free. Selling a shirt? People click on the shirt and it takes them to the page where they can buy it on your website. Why wouldn’t you do this for all your posts?
    * If your business thrives on local, find a local nano-influencer to partner with. Offer them a free product or services in return for their influence helping you with your brand. A simple mention from them will drive big traffic to your Instagram. Feature your best-seller often. Repetition sells. It’s why remarketing works.
    * Share user-generated content. For example, if someone posts about your product or leaves a raving review, post it on your page. People like to see that you’re listening to your audience.

     

    Hi I'm Robin Samora with the Fast Marketing Minute. I've just created a new infographic especially for Alexa listeners. It's called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

    Talk Tomorrow!

     

     
    3 min

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