Fast Marketing Minute

If part of your marketing strategy is pitching the press, having an online press kit that’s hosted on your website, on Medium, or even on your Google Drive is fairly straightforward. You have the option of sending reporters, investors, partners or even prospects there to read about your recent accomplishments. And, if you’re a Fast Marketing Minute subscriber, you already know that media releases are great for SEO!

Here’s How to Create a Press Kit in 5 Easy Steps 

* Choose a design that fits your brand and use your brand colors in the creative. A good rule of thumb is to mirror the look and feel of your website to create brand consistency. Your brand personality should be recognizable online and offline.

* Write an interesting tagline or opening message. You want to catch people’s attention and spark their curiosity. You want people to keep reading and see what you’re up to.

* Invest in high resolution photos that represent you and your company. If you have a personal brand, bite the bullet and get a professional photoshoot. If your brand is more about your business, hire an experienced photographer who’ll take images at your location. These photos should show what your business is all about. Some of your favorite images from your website would work here too.

* Write copy that engages your target audience (and the press) and stay true to your brand story. Tell them about your company. Your background. Why you went into business? What problem do you solve?  Don’t forget to add personal elements that make you human.

* And of course, make your press kit accessible. Post your media kit to your website. Add the link to each social media platform. Include it in your email signature. It’s the perfect way to promote yourself and your brand.

I’m Robin Samora with the Fast Marketing Minute. Would you like a free PR evaluation for your company or brand? Reach out at RobinSamora.com and we’ll set up a Zoom call.  Talk tomorrow!

 

Want a marketing intern but not sure of what tasks to assign? And be honest, are you thinking it’s more of a hassle to have to an intern and manage yet another person, rather than just bite the bullet and do everything yourself? Change your thinking and create a practical marketing intern strategy to grow your business.

5 Marketing Tasks to Assign Your Intern

* Have your intern keep tabs on your competition. They can use a simple excel spreadsheet to track what your competition is posting, blogging, doing and any other news that’s worth reporting. Or, you can use more sophisticated tools, depending on what your company subscribes to.

* Interns can do manual reporting too. Show them the end result of what you’re looking for and one possible way you’d do it. Then let them handle it. You can do this in Google sheets so you can easily pop in at any time to review it. Ask your interns to send you weekly or monthly highlights, so they learn how to analyze the information and you don’t have to waste time pouring over reports. They should be able to show you the highlights.

* Let your marketing intern team handle your link-building process. This is monotonous work that could take you a lot of time, so assign it. The plus side is that it will help them learn a ton.  While they’re working on links, make sure they’re checking for your bad links, every day.. One bad link could mean the loss of a potential customer. They can use this free tool called Dead Link Checker. I use it. It works.

* Another task is for your intern is to take care of some light reputation management. Have them watch for people on social media who are upset with a product -- yours or the competitions -- and have them offer help. It’s not a hard sell, it’s a helpful sell, and it builds trust for your brand.

* And lastly, your intern should be capable of light advertising responsibilities like boosting posts on Facebook or putting together Facebook ads. You’re structuring the campaigns. They’re just hitting the buttons to make it happen.

I’m Robin Samora with the Fast Marketing Minute. I write marketing and action plans for customers like you. The action plans are for DIY teams like your interns. Want to learn more? You can reach me at [email protected]. Talk tomorrow!

Did you know that almost 75% of customers won't take action until they read reviews. In fact, 15% of users don't trust businesses without reviews, and only about  6% of consumers don't trust customer reviews at all. And it’s no surprise that Google accounts for 57.5% of all reviews worldwide.

Sharing positive feedback online isn’t only important to grow your business, it’s a critical part of promoting your social brand.  Make it part of your marketing strategy.

4 Ways to Get More Customer Reviews

* Ask for reviews before you close the sale. Let your client know that you plan to provide them with the best service possible, then ask if they’d be willing to review you once you finish the work, or your transaction is complete. If they forget or they’re just too busy,  remind them later, in a nice way, that they said they’d leave a review. They’re more likely to actually write a review if they promised they would if you’re in person.

* Any time you’re sending your customer a deliverable, do it with the best customer service possible, and then ask for a review.  For example, you could say something like “We should have everything wrapped up next week. I hope you’ve been happy with the process, and I’d really appreciate it if you could leave me a review.” Then name the channel where you’d like it posted. Google My Business, Facebook, Houzz and so on.

* Set yourself up for success and create an automated review-asking process. Schedule one social media post per month and ask your following to review you. You can also send automated emails to your list asking for reviews. If you have a list of people who haven’t purchased from you yet, ask them to leave a review or your blog or other content that’s helped them somehow. The point is, you have to have a program in place and follow it.

* If someone left you a 5-star review ask them to PLEASE post it to other platforms to piggyback on their positive experience. You can also post it too, in a mindful way as part of your marketing and PR campaign.

This is Robin Samora with the Fast Marketing Minute. Check out my 5-Star Google Reviews from satisfied clients. Then, let’s connect. I’m at [email protected]. Talk tomorrow!

A photo on social media seems to last forever! 

If you’re looking to take better pictures to use your in marketing, social media, and to post on your own media channels you aren’t alone. I bet some people are fussier about which photos to post on social than what restaurant to eat at! 

If a picture says a thousand words and they’ll help you get business by creating a stronger brand, then let’s talk about using your iPhone to do just that.

Here are 5 iPhone Tips for Better Photos 

* Blur the background on an old iPhone by getting close to your subject. Then tap on your screen on the subject for the camera to focus on that particular spot. It may take a few tries, but it will blur the background.

* If you’re shooting a moving subject, you can lock your focus point by holding down your finger. This can get you some great action shots.

* You probably already know that you can use the volume-up button to take a photo, which is usually easier than hitting the circle, especially when taking selfies. But it’s worth repeating, especially if you’re switching from an Android. 

* If you just have unsteady hands, you can use the self-timer to get sharper photos. While it’s intended for group photos, you can use it for any photo. Just set the phone up, hit the button and stand back to get crisp photos.

* Invoke the rule of thirds by turning on the grid. It will make your photos look more professional.

Looking for a photo you took a year ago? You don’t have to scroll back searching for it among the thousands of pictures in your phone. You can search for it in your gallery using keywords that describe the photo. Thanks Apple AI!

I’m Robin Samora with the Fast Marketing Minute. Your brand has 3 parts. Your look, your voice, and your story. How’s your online brand working for you? Reach out for a complimentary 20-minute review. You can find me at RobinSamora.com. Talk tomorrow!

Want more business on social media but don’t know exactly what to do?

Try these 5 Easy Ways to Get More Leads on Instagram

* Create a link tree style page on your website that looks great on mobile. You only get one link on Instagram, so maximize by linking to a page you can customize with all your important information.

* If you have more than 10,000 followers, use the “swipe up” feature on your Instagram stories. It allows people to click through directly to your content. Take advantage of your free call to action.  Add a CTA at the end of all your content, just like you would anywhere else. Define a goal and drive people to it.

* If you’re in ecommerce, make your posts shoppable. That’s right, you can add these links for free. Selling a shirt? People click on the shirt and it takes them to the page where they can buy it on your website. Why wouldn’t you do this for all your posts?

* If your business thrives on local, find a local nano-influencer to partner with. Offer them a free product or services in return for their influence helping you with your brand. A simple mention from them will drive big traffic to your Instagram. Feature your best-seller often. Repetition sells. It’s why remarketing works.

* Share user-generated content. For example, if someone posts about your product or leaves a raving review, post it on your page. People like to see that you’re listening to your audience.

I’m Robin Samora with the Fast Marketing Minute. Are you looking for Social PR tips to build your brand? Download a copy of Social PR and Branding Guidelines. It’s at RobinSamora.com/SocialPR.  Talk tomorrow!

 

 

When you go to a networking event or meet someone new, how much time do you spend talking about yourself? Too much? And, be honest, if you’re on a networking mission, is your ultimate goal to make a sale?

There are more books than you can imagine on Amazon about networking secrets to get more business. From my experience, the best way for people to remember you and get more business is by showing that you care, and being genuine about it.

To ease into a conversation, get prospects to talk about themselves. Ask why they love their work or what their business goals are this year. Make it a point to pay attention and listen. Leave your agenda at the door.

At the end of the conversation, make a calendar date then and there. Invite them to coffee or a virtual coffee on Zoom to get to know each other and how you might support each other's business goals. Give them your card, then connect on LinkedIn, so you can stay in touch.

In a few days, follow up. Sure, an email is fine, but also connect on social media. Start following them, then send a direct message. Tell your new contact how much you enjoyed their conversation and how you’d love to learn more about their work in case you ever run across someone who needs their services. Propose a time to meet in person, if that’s possible.

Before you meet, do some light research, don’t stalk them. This will help you learn more about their life, business, interests, and challenges. Armed with this intel, when you do meet in person or virtually, you can have a better idea of who their perfect client is and make a few suggestions of businesses who could use their services. Be open to also give free advice, not a full-blown consultation. And no pitching allowed.

Remember to make the conversation about them. If you’ve listened, paid attention, asked questions, offered advice and personal introductions, you've already proven your value. Use these networking secrets to get new business, then rinse and repeat.

I’m Robin Samora with the Fast Marketing Minute. Want more info on networking? Download my guide, How to Work a Room Without Being There. It’s at RobinSamora.com/WorkaRoom. Talk tomorrow!

 

Did you know that over one billion hours of video are viewed on YouTube a day? If you’re using video in your marketing strategy, it’s in your best interest to know how to write an effective YouTube description and take advantage of every opportunity to make your brand more searchable.

Here are 5 Quick Tips to Write the Best YouTube Description and Rank Higher

* Use keywords. Focus on 1 or 2 and use them several times throughout your content. Actually explain what the video is about. Don’t use clickbait. Writing deceptive titles to get clicks will damage your SEO and the trust you’ve built with your following.

* Be conversational in your writing voice. Write like you’re talking to a friend about what your video is about. It’s all about building like, know, and trust.

* There are 5,000 characters in a YouTube description. Use as many as you can -- but at least 1,000 characters. Front load all your important content and keywords as best as possible in the first paragraph.

* Don’t forget to add a call-to-action and hashtags for search purposes. You have their attention, so use it to your greatest advantage.

* Use this opportunity to spy on your competition. See what they’re writing in their descriptions and include their keywords. Then your video will rank near theirs and may pop up in the “suggested video” list for users.

 

I’m Robin Samora with the Fast Marketing Minute. I write customized marketing and PR plans to take your business or brand to the next level. How can I help you? Let’s set up a Zoom call to find out. Reach me at [email protected] Talk tomorrow!

 

 

 

 

Fandom is a subculture that’s brought together by a common interest, which is hopefully your brand. Think of brands people are obsessed with. But fandom goes a little deeper than that. People align themselves with the brand and its values, creating ultimate brand loyalty.

Why is this important? You can build a business and create fandom through your employees.

One of the best current examples of fandom is with the Aldi Nerd Community on Facebook. With more than 700,000 members, these people come together to talk about products, culture and different situations that happen at the Aldi discount grocery chain. Most people in the group love that the brand offers good prices with a “twice as nice guarantee.” Never mind that they don’t have everything you need and that you have to bag your own groceries; they live and die by Aldi.

This is the type of fandom you want. But how do you get it? To start, create fandom with your employees. They need to love their job and the company they work for. So, create a workplace where people want to be. Have a culture that’s fun. Make each employee feel like their job is important, and they’re the best person to do it. Don’t treat them like they’re replaceable.

What else can you do to create fandom? Be kind. Offer better than average benefits and other perks. Take an interest in their personal lives. Give them an opportunity for ongoing training and chances for advancement. Involve them in decision-making for the company -- even letting employees contribute to small decisions makes them feel valued.

Ultimately, your relationship with employees trickles down to their interactions with your customer. You don’t want your staff to come off as they’re just here to earn a paycheck and go home. Their passion and brand loyalty will become infectious, good or bad, with everyone they meet.

Employees really are your best brand advocates. Empower them to be your top fans.

I’m Robin Samora with the Fast Marketing Minute. Build a base of raving fans who love your business. Be authentic. Want ideas? Contact me at RobinSamora.com. Talk tomorrow!

 

 

If you’re a small business owner, speaker or expert who promotes your personal brand, you probably have a bio, and hopefully a shortened version.

Let’s talk about 7 ways to use your mini bio

A mini bio gives a snapshot of who you are. It’s not a long version of your career path, it’s usually two to three sentences long and includes your expertise, how you help people, and some personal information to lighten things up.

You can use snippets on social media, or in an author resource box, but here are other ways. In fact, 7 ways to use your mini bio to capture your audience’s attention.

* Post your mini bio In the side-bar of all your blogs along with a picture of you. Why?  If someone finds your blog from a Google search, they can automatically see who wrote it.

* Add your ***mini bio to your email signature to give it a personalized touch. This is useful when emailing prospects or catching up with clients, and you can change it up as often as you like.

* Your LinkedIn signature is a good place to add your mini bio. It serves as a warm intro and credibility builder when prospecting.

* Put your ***mini bio at the end of your articles on LinkedIn or other content outlets. Every time you write an article, make sure to include it. In fact, put it on your distribution checklist so you don’t forget.

* Another place to Include your ***mini bio is at the bottom of your YouTube video descriptions. It lets viewers know who you are and gives them a sense of your personality.

* Quora, the expert’s forum is an ideal platform to include your mini bio. Add it to the bottom of your answers. It will give you authority and build your visibility.

* And lastly, when pitching the press, put your mini bio in your media pitches for HARO . It helps you stand out from other boring candidates looking to grab a journalist’s attention.

I’m Robin Samora with the Fast Marketing Minute. Want other marketing and PR tips? Sign up for weekly marketing insight at RobinSamora.com/blog. Talk tomorrow!

 

 

 

There are over a billion users on Instagram, which makes it difficult to stand out. And producing great content isn’t always enough to earn new followers. One newer tactic to get more engagement and grow your following faster is by joining or creating an Instagram pod.

So how do you create an Instagram pod? An Instagram pod is a group of 10 to 15 people in a niche who agree to engage with each other’s content. If you’re part of an Instagram pod, you can create authentic likes and comments to boost your visibility.

Usually Instagram pods are invite-only, so unless someone asks you to join one, you can’t just go out and find one. The solution is to create your own, but how?

Here’s How to Create an Instagram Pod

First, identify who you want in your pod. Research other professionals in your industry, people who share your target market and include a few influencers on your list. Choose 10 people to start. This leaves room for a little growth in case someone wants to invite one or two others to join.

The next step is to message them asking if they’d like to join your group. Be clear explaining why you want to invite them.

Now it’s time to create a group for your pod. Some people use DMs to communicate with their Pod. Others prefer using Telegram, WhatsApp, Skype or another messaging service. Decide what works for you and send an invite to the group along with a welcome message that explains how things work.

When you post something new on Instagram, send a message to the group. Their job is to “like” your post and leave an authentic comment. Over time, you’ll get to know your group better and find other ways to support each other and share ideas for growth.

I’m Robin Samora with the Fast Marketing Minute. Not sure about social? Download a copy of my report Social Branding and PR Guidelines. It’s at RobinSamora.com/SocialPR. Talk tomorrow!