Marilyn Jenkins talks with Jason Barnard about Google Business Profiles for lawyers.

Marilyn Jenkins is a seasoned digital growth strategist with a career spanning backto 1998 and the founder of MJ Media Group, LLC, and Law Marketing Zone®.

Marilyn Jenkins reveals game-changing strategies for lawyers to boost their digital presence. She underscores the importance of accurately selecting categories, maintaining consistent name, address, and phone number (NAP) details across the web, and leveraging reviews and Q&As to bolster the profile's effectiveness.

Learn why consistent updates, strategic reviews, and practitioner listings are crucial for your law firm's success. Get insider tips on leveraging Google's free tools to attract clients, establish credibility, and outrank competitors. Plus, discover how to turn your practice's digital footprint into a powerful client acquisition channel. So if you’re an attorney looking to maximize your online visibility and grow your practice, this is a must-watch episode for you.

What you’ll learn from Marilyn Jenkins

00:00 Marilyn Jenkins and Jason Barnard

01:34 What Do ChatGPT and Other Assistive Engines Use to Supplement Their Results?

01:44 What Do Google and Bing Use to Supplement Their Search Results?

02:35 What is the Fundamental Difference Between Google My Business and Google Business Profile?

03:36 How Does Google Business Profile Help Google Understand Who You Are, What You Do and Who You Serve?

03:53 What is the First Way to Show Google What You Do?

04:56 What is the Feature in Google Business Profile Where You Could Do Keyword-Rich Images?

06:10 What is the Right Term to Use Instead of Keywords as Mentioned by Jason Barnard?

07:04 What Does Google Value Most When Ranking Business Profiles Aside from Keywords?

08:00 What Should You Do with Reviews, Whether They’re 1-Star or 5-Star?

10:03 How Can You Use Those Reviews to Your Advantage to Help Google Understand Your Business Even Better?

11:41 How Can You Ask People to Leave Useful Reviews that Will Be Helpful for Both Users and Google?

12:30 What is Next After the Reviews?

14:42 What Other Things Must You Do to Build More “Know, Like, and Trust” on Your Google Business Profile?

16:01 How Important is It That Your Name, Address and Phone Number Are Correct Everywhere Else on the Web?

19:01 Why is It Important to Only Give Manager Access to Your Google Business Profile?

This episode was recorded live on video December 3rd 2024

https://youtube.com/live/E02oD9zntXo

Links to pieces of content relevant to this topic:https://youtu.be/FWXLAJVGjIUhttps://podcasts.apple.com/us/podcast/how-automate-linkedin-to-land-executive-professional/id1717325062?i=1000642909126Marilyn Jenkins

Transcript from Google Business Profiles for Lawyers - Fastlane Founders with Marilyn Jenkins

[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.

[00:00:31] Jason Barnard: A quick hello and we're good to go. Welcome to the show, Marilyn Jenkins.

[00:00:37] Marilyn Jenkins: Hi, how are you?

[00:00:37] Jason Barnard: I'm fine, thank you very much. Welcome. We're going to be talking about Google Business Profiles for Lawyers. I'm really curious because from what I understand, it's the easy win for a lawyer.

[00:00:53] Marilyn Jenkins: It is, absolutely. And it's a free service.

[00:00:58] Jason Barnard: It's a free service from Google and we can look at how that can be a really quick win to bring clients to your law firm.

[00:01:06] Marilyn Jenkins: Exactly.

Jonathan Gillham talks with Jason Barnard about publishers embrace integrity in the era of generative AI.

Jonathan Gillham is the Founder and CEO of Originality.ai that provides a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit publish with integrity in the world of Generative AI.

Jonathan reveals the hidden risks and ethical challenges of AI content creation. He emphasizes the importance of keeping the human in the loop to mitigate risks and maintain authenticity. He discusses the necessity of unique data and insights in content to add value beyond simple text. He also highlights the challenges of setting clear policies within organizations regarding the use of AI.

From dangerous mushroom-picking guides to content that puts brands at risk, learn why maintaining the human element is crucial for business success. You will get insider insights on balancing AI efficiency with authenticity, implementing smart content policies, and avoiding Google's AI spam penalties. Plus, you will uncover practical strategies for creating value beyond words in today's AI-driven content landscape.

What you’ll learn from Jonathan Gillham

00:00 Jonathan Gillham and Jason Barnard

02:45 What Exactly Does Originality.ai Do?

03:28 What Specific Words Are Commonly Introduced by ChatGPT and Other AI?

03:57 Why Does Jonathan Gillham Think Humans Are Starting to Write Like Machines?

04:54 Why Does Jonathan Gillham Think AI’s Ability to Imitate Humans Can Be an Increasingly Big Problem?

05:49 What Are the Main Problems With AI-Generated Content?

06:10 What Are the Two Critical Additional Problems With AI-Generated Content Based on Jonathan Gillham?

09:04 Why is Fact-Checking Such a Huge Problem for Large Language Models (LLMs)?

10:56 Why is It So Important to Keep Humans Involved in the Process of AI Content Creation?

12:20 What Does It Mean to Go Beyond Words in Content Marketing?

13:49 Why is Simply Feeding an AI With Your Content Not Enough for It to Fully Replicate Your Knowledge?

16:06 What are the Effective Ways to Use Prompts to Give the Bot the Instructions for Content Creation?

17:14 How Can You Distinguish Between Human Writing and Bot-Generated Content?

19:40 How Can A Business Person Ensure Policies for the Use of AI Are Applied Across Their Organization?

This episode was recorded live on video November 26th 2024

https://youtube.com/live/3_v7Mz9zwgM

Links to pieces of content relevant to this topic:https://originality.ai/Jonathan Gillham

Transcript from Publishers Embrace Integrity in the Era of Generative AI - Fastlane Founders with Jonathan Gillham

[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.

[00:00:31] Jason Barnard: Hi, everybody and welcome Fastlane Founders and Legacy. I'm here with Jonathan Gillham. A quick hello and we're good to go. Welcome to the show, Jonathan Gillham.

[00:00:46] Jonathan Gillham: Hey, thanks, Jason. Thanks for having me.

[00:00:48] Jason Barnard: An absolute delight. You're the founder of Originality.ai and we're going to be talking about AI and ethics and not using AI to produce all of your content that you need the human aspect and you need to make sure that human aspect is maintained over time for your corporation. It's very tempting to try to save time. But before we do that, our specialty at Kalicube is Brand SERPs. And I was looking around at your name and Google has you in its Knowledge Graph. It understands who you are and you've got what we call a tiny Knowledge Panel sprout for people l...

Scott Duffy talks with Jason Barnard about the importance of personal and corporate branding.

Scott Duffy is an entrepreneur, keynote speaker, and Founder of AI Mavericks. Previously, he founded Smart Charter, which was acquired by Richard Branson’s Virgin Group and has been recognized as a “Top 10 Speaker” by Entrepreneur.com.

Scott shares game-changing insights on controlling your digital narrative and dominating search results. He highlights his challenges of managing an accurate digital identity when changing careers and dealing with Google's unpredictable algorithm changes. Scott also emphasizes his collaboration with Kalicube to restore his online presence showcasing the importance of expert assistance in managing digital profiles.

Learn why Google visibility is 10 times more valuable than your website, and how to leverage AI-driven platforms to establish credibility. Discover how Scott rebuilt his online presence from scratch after losing control of his digital footprint, and why a strategic Knowledge Panel is crucial for entrepreneurs. Whether you're pivoting careers or building authority, this episode reveals proven strategies for making your personal brand work harder for your business success.

What you’ll learn from Scott Duffy

00:00 Scott Duffy and Jason Barnard

01:44 How Important Is It That You Have Control Over Your Online Narrative?

02:05 What Is the First Thing Potential Clients Usually Do When They Meet Someone New?

02:24 Why Does What Appears in Google Search Results So Important?

03:39 How Does Kalicube Help Google Create Accurate Summaries About a Person or a Business?

05:24 What Online Information About Scott Duffy Has Jason Barnard Helped Organize?

07:38 Why Is It Important to Focus on Building Your Personal Brand?

08:13 Why Do You Need to Build a Strong Foundation on Google?

08:57 What Common Mistakes Do People Make in Terms of Their Personal Brand?

10:41 What Mistake Did Scott Duffy Make When an Agency Called Him, Suggesting He Needed a Wikipedia Panel?

15:00 Where Should You Begin if You Want to Build Your Brand and Credibility Quickly?

15:15 Why Should You Choose Jason and Kalicube to Help Build Your Google Knowledge Panel?

17:02 How Can You Stand Out From the Crowd and Become the First in the Search Result?

19:30 What Challenges Did Scott Duffy Face When Pivoting Between Different Projects?

20:52 What Has Scott Duffy Done to Make Google and AI Focus On What’s Important About Him?

27:05 Why Is It Important to Package Yourself and Provide Google With Clear, Accurate Information of You?

This episode was recorded live on video November 19th 2024

https://youtube.com/live/n56VpMb_gOg

Links to pieces of content relevant to this topic:Scott Duffy

Transcript from The Importance of Personal and Corporate Branding – Fastlane Founders with Scott Duffy

[00:00:00] Jason Barnard: Hi, everybody and welcome to another episode of Fastlane Founders and Legacy. I'm here with Scott Duffy. You get the intro song, Scott. A quick hello and we're good to go. Welcome to the show, Scott Duffy.

[00:00:46] Scott Duffy: I love it. I love it. You know, that's the thing is you never really get a welcome song on a podcast. Right. This is really unique. I like this.

[00:00:55] Jason Barnard: Brilliant. Well, it was my past career and I still sing and I've got a jazz club opposite. I'll be playing there in a few weeks time. So I'm cheating with the voice. But what I liked about it is I don't need to record an intro and I can do it live and it's fun and people like it and you liked it and I'm very happy you liked it. But today we're talking about personal branding and corporate branding and the importance, particularly as an entrepreneur, of your personal brand. And one thing I just wanted to show before we start is that we work with you.

[00:01:28] Scott Duffy: Yes.

[00:01:29] Jason Barnard: And we built that Knowledge Panel for you.

Bob Gentle talks with Jason Barnard about the personal brand business roadmap.

Bob Gentle, is a coach, consultant, speaker, and a top-rated podcaster. With nearly twenty years of experience in digital marketing, he spent most of his time running his own agency - Amplifyme.

Bob shares his proven Personal Brand Business Roadmap for combining magnetic leadership presence with effective sales strategies that actually convert and emphasizes the importance of understanding one's unique strengths and how these can be leveraged to create a robust leadership brand. He also outlines the five crucial sections for building a personal and leadership brand.

Get ready to transform your personal brand into a powerful leadership brand and discover how to evolve from being "one of many" to becoming "the one among many" through strategic brand positioning and authority building. Stop waiting for success to fall into your lap and learn how to harvest the opportunities you've been cultivating.

What you’ll learn from Bob Gentle

00:00 Bob Gentle and Jason Barnard

00:26 What Aspect Did Bob Gentle Help Jason Barnard and Kalicube With?

01:54 Why is Bob Gentle Coaching Jason Barnard Despite Their Theoretical Competition in a Similar Area?

02:17 Why Does Bob Gentle Describe His Role as Similar to a "Ringmaster" for People Who Want to Build Their Personal Brand Online?

05:58 How Many Stages Does the Personal Brand Business Roadmap Have?

06:09 Stage 1: Personal Brand Foundations

07: 20 What Should Come First, Choosing Your Specialty or Building Fame?

09:16 Why is it Important to Know What the “Center” of Your Target Audience Looks Like?

11:18 Stage 2: Authority and Network

13:08 Why Does Jason Barnard Believe Appearing Great on Google and ChatGPT Will Attract People?

16:14 Stage 3: Discoverability

23:45 Stage 4: Products and Services

24:42 Stage 5: Selling and Scale

This episode was recorded live on video November 12th 2024

https://youtube.com/live/JBbliyzSseQ

Links to pieces of content relevant to this topic:amplifyme.agency/podcasthttps://youtu.be/DMULau_vbRYhttps://youtu.be/aXxrNPD77eQBob Gentle

Transcript from The Personal Brand Business Roadmap - Fastlane Founders with Bob Gentle

[00:00:00] Jason Barnard: Fastlane Founders and Legacy with Jason Barnard

Hi, and welcome to Fastlane and Founders and Legacy with me, Jason Barnard and Bob Gentle. A quick hello, and we're good to go. Welcome to the show, Bob Gentle.

[00:00:20] Bob Gentle: I am not a singer. There's no chance in hell you will get me to sing. But thank you very much for having me. 

[00:00:24] Jason Barnard: It's a pleasure. It's one of the things I do quite well along with running my company, Kalicube, and you have been helping me with that in terms of my personal brand and how my personal brand can help to drive business for my company. I find that super interesting. I find you super smart, and I'm really happy to have you here to talk about the Personal Brand Business Roadmap of Bob Gentle, version three. 

[00:00:49] Bob Gentle: Well, thank you very much. First of all, I don't think it's ever happened to me that a client has had me on their podcast and said, this is Bob. I'm working with Bob because I make, I make a point of not telling people who I'm working for because it's a little bit like when Oz pulls back the curtain and you can see what's happening behind things. So it's a real treat to be able to actually do this with you today, and I think it's a testament to your confidence and the success in your business that you're willing to do that. So I really do appreciate it, and it will make it a lot of fun. 

[00:01:24] Jason Barnard: Yeah. And you just made me think of that. We pulled back the curtain and people said, but it's the same person.

[00:01:31] Bob Gentle: Yes. You're just the younger, much more handsome version. 

[00:01:34] Jason Barnard: Thank you very much. You're so charming.

Jonathan Cronstedt talks with Jason Barnard about the Billion Dollar Bullseye.

Jonathan Cronstedt, also known as JCRON, is an investor, advisor, USA Today best-selling author, and Board Director at Kajabi. He shares the blueprint behind growing 2153% to achieve a $2B valuation within five years.

JCron reveals his controversial 7Ps Framework from his book Billion Dollar Bullseye and discusses why he believes putting people last might be the key to extraordinary growth. He explains why most companies fail at purpose, how profit protects vision, and why exceptional products naturally drive marketing success. He also stresses the critical role of prestige in customer experience, and why exceptional service can compensate for an evolving product. He emphasizes the need to master the strategic sequence of Purpose, Profit, Product, Prestige, Promotion, Persuasion, and People to create a business that naturally attracts top talent and drives sustainable growth.

Get ready for an unconventional take on scaling businesses that challenges everything you thought you knew about building a billion-dollar company. This episode delivers actionable insights from someone who has actually done it, whether you are a startup founder or seasoned entrepreneur.

What you’ll learn from Jonathan Cronstedt

00:00 Jonathan Cronstedt and Jason Barnard

01:20 How Did Kalicube Help JCron Unify His Professional Identity in Search Results?

01:52 How Did JCron Start at Kajabi and Help Grow It to a $2B Valuation in 5 Years?

02:22 What Prompted JCron to Transform His Unicorn Success Story into a Book?

03:05 What Inspired JCron to Develop the Billion Dollar Bullseye Framework for Business?

03:56 What are the 7Ps in JCron's Billion Dollar Bullseye Framework for Success?

05:03 Why Did JCron Place People Last in His Billion Dollar Bullseye Framework?

07:31 How Do You Build the 6Ps to Attract High Performers Who Want to Join Your Team?

09:35 First P: Purpose

14:55 Second P: Profit

16:15 Third P: Product

17:49 Why is It Important to Master Purpose, Profit, and Product Before the Rest?

20:07 Fourth P: Prestige

24:17 Fifth P: Promotion

24:27 Sixth P: Persuasion

25:24 Seventh P: People

This episode was recorded live on video November 5th 2024

https://www.youtube.com/live/YT7KDeMMzy8

Links to pieces of content relevant to this topic: https://www.jcron.com/Billion-Dollar-Bullseye-Bookhttps://www.jcron.com/kajabi-case-studyJonathan Cronstedt

Transcript from Billion Dollar Bullseye - Fastlane Founders with Jonathan Cronstedt

[00:00:00] Jason Barnard: Hi, everybody, and welcome to Fastlane Founders and Legacy. I'm here with... a quick hello, and we're good to go. Welcome to the show, JCron.

[00:00:49] Jonathan Cronstedt: So in all of the interviews I've done, that is the first time I have ever been sung on, and I am honored. This will now be the clip I show everybody because I have never been serenaded onto a podcast. And here we are.

[00:00:59] Jason Barnard: Wonderful. Today, we're talking about Billion Dollar Bullseye. Now, I know it's a book because we're helping you with the presentation of that book through Google and the presentation of you through Google and AI, but I don't actually know what's in the book, which is a slightly strange situation. So can you explain?

[00:01:17] Jonathan Cronstedt: I'm happy to tell you. I'm happy to tell you about the book, and I'm happy to tell you how happy I am to be working with Kalicube. You guys to date are the only people that have been able to find a way to merge the two of me that exist, which is Jonathan Cronstedt, the name I am legally, that nobody knows, and JCron, the industry nickname that everybody knows me by. So it's been wonderful to see those coalescence into a unified search engine presence and really happy with that. So Billion Dollar Bullseye is simple. After exiting Kajabi, we achieved a $2 billion valuation.

Chase Neely talks with Jason Barnard about is your personal brand killing your business?

This episode was recorded live on video June 18th 2024.

Jason Somerville talks with Jason Barnard about the future of consumer products and e-commerce.

This episode was recorded live on video June 11th 2024.

Jes Scholz talks with Jason Barnard about mastering SEO strategy in Google's Gemini era.

This episode was recorded live on video June 4th 2024.

Mitch Duckler talks with Jason Barnard about best practices for activating brand purpose.

This episode was recorded live on video May 28th 2024.

Tom Amitay talks with Jason Barnard about authentic content is more than a buzzword.

This episode was recorded live on video May 21st 2024.