In this FastTrack Episode Christian Bartsch helps you pull out of a dying retail to a more flexible and cost efficient eCommerce set up. You can not continue as before. The world has rapidly changed.

The pain that small shops and big retail stores have been going through in the last 48 months has now massively turned into a retail coma. 

Physical shop floors have become a financial and physical threat to the existance of many small and medium sized businesses due to riots and looting. Not everywhere riots have stabed small shop owners chances to rescue their business from insolvency. 

Consumers and companies have switched to buying their much needed supplies online. The prices for webcams more than doubled the prices of 2019. 

Make sense of what kind of steps will help you thrive again.

Start immediately moving your stock from shop floor to online shop database. You have to do your homework fast and do not copy the product description without doing improvements.

You have to become more of a practitioner. Listen to a practitioner who does both strategy and hands-on marketing. Our advantage is that we practitioners listen to other practitioners and learn from their mistakes and aha moments.

#MarketingForTheNow #NewBusinessDevelopment

I will share more tips on Twitter @capbartsch