This episode steps you through exactly how I figure out how many words to order from writers or how long content needs to be to stand a good chance of ranking #1 in Google.  It's more art than science but we can take some of the guesswork out of it.

Tools mentioned:
MarketMuse:  https://fatstacksblog.com/go/marketmuse/
SurferSEO: https://fatstacksblog.com/go/surferseo/
WriterAccess:  https://fatstacksblog.com/go/writer-access/
My free course: https://fatstacksblog.com/

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Every day I'm faced with decisions.  I've learned over the years, often there is no right way to go about things.  The important thing to do is to make the decision and do something.  You can always go back and fix stuff.   I also delve into bird's eye view SEO logic, home pages and content production.

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Learn about my two methods for improving content.  There's the "Quick n' Dirty" Hands Off method and the "Full Workup - Swingin' for the Fences" method.

Show Notes:

1. Quick n’ dirty “hands off” method

Identify new sections/subheadings and sub-topics to add

Outsource the write-ups

Add as chunks to existing.

Listicles: New list or add to list. Keep old list at bottom.

2. The full workup - swingin’ for the fences

Better intro - answer the main question right away (I’ve been doing this in a roundabout way for years)

Rewrite clumsy writing

• Dog beds are… Dog beds should… Dog beds…

New/better images

Full keyword analysis and injection

• Insert more long tails in content and as sections

Update any dates in the content/titles

Convert to Gutenberg and add more styling

Improve any Conversion Rate Optimization opportunities

Consider removing sidebar

Content enhancer opportunities:

• Facts/data/statistics (don’t forget tables and charts)
• Quotes - get quotes from industry experts in videos or articles (reference the links)
• jokes
• Anecdotes/stories/examples

FAQ section (don’t forget schema markup)

Improve interlinking

Improve referencing

Pagespeed analysis:  If low page speed scores - remove embeds, compress images, remove scripts (quizzes, maps, videos, etc.)

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This episode explains why your goal as a content publisher or blogger should be "get to boring."  I explain what that means, how to get there and how to leverage a boring business.

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I love shoulder niches. I tack them on like crazy to grow authority, traffic and revenue. Learn why and how I do it.

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This episode analyzes the pros and cons of getting content for your niche site with writers directly (in-house) vs. using a writing agency vs. using a writing service.  And yes, I explain the differences of all three as well.

Learn more by getting my free 6-Figure Blogger Course.

See all the charts at the blog here.

This episode presents 3 scenarios compared by analyzing what could happen if you scaled up your website portfolio business by bringing on investors.

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This episode discusses the interesting SEO Avalanche theory.

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This episode discusses the formula for building up a successful niche site business ... includes attracting links.   

References: The Hoth article about Nerd Wallet SEO.

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Recently working with a group of writers I discovered a duplicate content problem.  Fortunately, I discovered it fairly quickly, but it could have been bad.  If you work with writers or write your own content, you need to watch this video to ensure it doesn't happen to you.

Learn more by getting my free 6-Figure Blogger Course.