What are paleo skincare products and why would you use them? Cassandra Burnvoth is the founder and CEO of FATCO, a company that makes beauty products that make paleo-friendly skincare products. Listen in to the interview to hear why FATCO got started, how giveaways can help a business breakthrough, and what the benefits are of having a community like the paleo community behind you.

Topics Discussed in Today’s Episode:

What made the reviews tab important for Cassie

Why Cassie built FATCO

How Cassie cracked into the community to sell FATCO

The value of being able to give away free things

How to handle bad reviews

Who can write a review

How to address medical claims in advertising

How Cassie approached marketing

Why she wanted “fat” in the name of the company

Social channels that Cassie uses to drive revenue

How affiliates drive traffic to the site

Cassie’s movement from Squarespace

Partners that allow Cassie to have more time

Using Canva

How Cassie continued to get momentum after the first orders

The launch at Target

Getting loans

Why selling on Amazon was important

Navigating Amazon delays

What to list on Amazon

Preparing for Cyber Monday

How it works with Cassie’s husband as a coworker

The future of FATCO

Cassie’s number-one tip for entrepreneurs

Resources:

Cassandra Burnvoth

FATCO