Joe and Corey are joined by Erica Chriss and we dug into a question that’s coming up everywhere: what happens to the open web as more consumer activity moves into AI-driven interfaces?

There’s no doubt the landscape is shifting — from checkout happening inside chat to new tools that shape how brands appear in LLM environments. But that doesn’t mean the open web is disappearing. It means publishers, advertisers, agencies, and platforms have to rethink how they show up. The advantage will go to those who adapt their business models, not just their tech stacks. Flexibility and experimentation matter more right now than certainty or scale.

The open web isn’t dead — it’s evolving, and there’s a lot of opportunity for those willing to move with it. Full episode coming soon.