James Dooley and Daward Khn discuss AI search visibility because brands now need mentions across cited sources to appear in ChatGPT, Claude, Perplexity and Gemini. Daward Khn explains how Reddit, Quora, Facebook and similar platforms influence large language models because these systems pull answers from trusted discussions, listicles and third party mentions rather than relying only on traditional rankings. They also explore how branded search, citations and sentiment shape visibility and conversions. This matters because brands that build consistent mentions across these sources can earn more recommendations, more branded clicks and stronger long term SEO performance.