Kasra Dash and James Dooley break down the most effective lead generation strategies for air source heat pump companies across the UK. They explain how installers can scale beyond word of mouth marketing by using Google Business Profiles, SEO service pages, PPC advertising, Meta ads, organic social media, AI automation, AI search, tradesperson platforms and professional lead generation companies. The video also covers inbound vs outbound performance data, the impact of real time leads and the importance of fast response times. Kasra Dash and James Dooley share direct insights from working with air source heat pump installers nationwide and explain how commission based lead generation through FatRank can help companies grow with consistent, high quality enquiries.