Fatrank Podcast

In this episode, James Dooley sits down with Luis Salazar Jurado to break down exactly how to rank better for AI query fan-out — the expanding web of follow-up searches and trust checks that Google and LLM-powered interfaces generate when people research a person, brand, or company. Luis explains why modern search is shifting from keywords to entities and attributes, and how to map fan-out queries by analyzing multiple interfaces (Google SERPs, AI Mode, ChatGPT, Perplexity) and following the “rabbit hole” of related searches to uncover the questions users and machines actually care about

Where to Listen to This Episode

How to Improve Rankings for AI Query Fan Out is available across all major podcast platforms. Choose your preferred platform below.

In this episode, James Dooley sits down with Jason Barnard (CaliCube) to unpack the Algorithmic Trinity — the three core systems powering today’s AI-driven search landscape: search engines, knowledge graphs, and LLM chatbots. Jason explains why AI engines like ChatGPT, Perplexity, Google AI Mode, and AI Overviews all rely on the same foundational technologies — and why you can’t “win” in one area while ignoring the other two.

Where to Listen to This Episode

Is the Algorithmic Trinity the #1 SEO Ranking Factor for 2026? is available across all major podcast platforms. Choose your preferred platform below.

 In this episode, James Dooley sits down with Mads Singers to break down the real differences between managing staff in-office vs remotely — and why “remote doesn’t work” is usually a leadership problem, not a team problem. Mads explains how natural communication disappears when people aren’t physically together, why remote work exposes weak managers fast, and the simple systems leaders need to keep teams connected and performing. 

Where to Listen to This Episode

Managing Staff in an Office Compared to Remote is available across all major podcast platforms. Choose your preferred platform below.

In this episode, James Dooley sits down with Mads Singers to break down how to actually delegate without slowing down your business. Mads explains why the smartest operators delegate responsibility (not random tasks), how to build ownership using clear outcomes and KPIs, and why leaders who don’t trust their team end up bottlenecking growth.

Where to Listen to This Episode

How to Delegate Responsibility to Your Staff is available across all major podcast platforms. Choose your preferred platform below.

In this episode, James Dooley sits down with Mads Singers to break down how smart business owners decide where to hire — locally, remotely, or globally — based on one key metric: return on investment. Mads explains why “cheap vs expensive” is the wrong way to think about hiring, how he’s successfully hired developers from Eastern Europe, and why countries like South Africa can outperform cheaper markets due to quality, native English, and time zone advantages.

Where to Listen to This Episode

Local vs Remote Hiring: How to Decide What Works Best is available across all major podcast platforms. Choose your preferred platform below.

 In this episode of the James Dooley Podcast, James Dooley is joined by Chris Panteli of Linkifi to explain the concept of the Zero Moment of Truth (ZMOT) and why it has become a critical factor in modern marketing. They discuss how purchasing decisions are now heavily influenced by what potential customers see online just before they buy — from Google search results and reviews to AI-generated answers in tools like conversational search and LLM platforms. 

Where to Listen to This Episode

The Zero Moment of Truth is Deciding Your Sales is available across all major podcast platforms. Choose your preferred platform below.

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In this episode of the James Dooley Podcast, James Dooley sits down with franchise SEO specialist Luke Bastin to break down exactly how multi-location and franchise businesses can beat local competitors in crowded markets. They cover the real-world strategies that move the needle for franchise locations, including why proximity and dominance in a tight radius matters first, how to optimise Google Business Profile categories and opening hours consistency, and why relying on just a website + GBP leaves money on the table

Where to Listen to This Episode

How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below.

 In this episode of the James Dooley Podcast, James Dooley sits down with Luke Bastin, a franchise SEO specialist known for fixing underperforming multi-location websites and turning messy setups into scalable growth engines. Luke breaks down the most common issues he sees across large franchise brands — from duplicated and unnecessary service pages, to overly-templated location content that ignores real-world local nuance. 

Where to Listen to This Episode

Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below.

 In this episode, James Dooley is joined by franchise and local SEO specialist Luke Bastin for a deep dive into how multi-location businesses can scale their search visibility and generate leads consistently. Luke explains why franchise SEO is more complex than traditional SEO, covering the importance of Google Business Profiles, entity recognition, and properly separating corporate brands from individual location entities. They discuss the pros and cons of subdomains versus subfolders, hybrid domain setups, and how to manage risk when multiple agencies or franchise owners control different locations. 

Where to Listen to This Episode

How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below.

In this episode of the FatRank Podcast, James Dooley speaks with Chris Walker, the founder of Legiit, about practical ways to strengthen a knowledge panel by increasing Google’s confidence in an entity. Chris Walker explains that the process starts with fundamentals like completing social profiles, then expands into building a wider footprint across high-authority third-party sources. He outlines how authoritative wiki-style properties, consistent brand-name mentions, press releases, and supporting web properties can reinforce entity understanding and reduce ambiguity, especially for common names where misattribution is more likely.

Where to Listen to This Episode

Expert Reveals Top Techniques to BOOST Your Knowledge Graph Score is available across all major podcast platforms. Choose your preferred platform below.