In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith return from Natural Products Expo West 2025 to share some of the most exciting products that caught their attention on the show floor. 

From savory snacks and multifunctional beverages to artisanal sauces and cutting-edge personal care, Jessica and Adrienne discuss the brands and innovations that made this year’s show so memorable. They explore the evolution of trending categories like beauty from within, spotlight standout brands and reflect on the continued crossover between wellness, flavor and function. 

Whether you’re catching up post Expo or looking ahead to what’s next in natural CPG, this episode serves up a taste of the creativity, storytelling and purpose that define today’s hottest products. Tune in for product highlights, big takeaways and a few unexpected favorites.