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FBA ALLSTARS episodes
- How to Dominate Amazon PPC with Sponsored Ads for Private Label Profit – ALL07Mad Men, Amazon style. It’s time to talk Amazon sponsored ads, powerful PPC and ways to show your private label product on page 1 immediately after launching. Amazon PPC is incredibly robust and NEEDS to be a core of your FBA business, here’s our opinions and strategies on Amazon advertising (certainly not set in stone, simply what we do). Hope this helps and go make it happen!The Keys to Amazon PPC – Tune In To Find Out* How ad spends affect rankings, even organic sales* Why it pays to spend more on Amazon ads* The importance of reviews and a fast start to killer conversion rates* Strategies to find more profitable keywords to target* Why you should almost NEVER turn off Amazon ads* Everything you need to know about ACOS* Why there is a delay in Amazon sponsored sales data* The reason ads don’t need to break evenAmazon Sponsored Ads – Campaigns to Get Started* Amazon autotargeting campaign* Amazon suggested keywords campaign* Adwords competitor keywords campaign***Run all of these for one week, duplicate them exactly so you have two sets of identical campaigns and pause the originals for a week. This keeps your ads running, momentum going and lets you see the data you NEED to know to see what converts!***Want more? Subscribe TODAY!Mad Men, Amazon style. It’s time to talk Amazon sponsored ads, powerful PPC and ways to show your private label product on page 1 immediately after launching. Amazon PPC is incredibly robust and NEEDS to be a core of your FBA business, here’s our opinions and strategies on Amazon advertising (certainly not set in stone, simply what we do). Hope this helps and go make it happen!The Keys to Amazon PPC – Tune In To Find Out* How ad spends affect rankings, even organic sales* Why it pays to spend more on Amazon ads* The importance of reviews and a fast start to killer conversion rates* Strategies to find more profitable keywords to target* Why you should almost NEVER turn off Amazon ads* Everything you need to know about ACOS* Why there is a delay in Amazon sponsored sales data* The reason ads don’t need to break evenAmazon Sponsored Ads – Campaigns to Get Started* Amazon autotargeting campaign* Amazon suggested keywords campaign* Adwords competitor keywords campaign***Run all of these for one week, duplicate them exactly so you have two sets of identical campaigns and pause the originals for a week. This keeps your ads running, momentum going and lets you see the data you NEED to know to see what converts!***Want more? Subscribe TODAY!0 min
- 8 Ways To Differentiate a Private Label Product for Amazon – ALL06When building a successful Amazon business, it’s important to consider competition and differentiation. Why should someone buy your product as opposed to the dozens of other private label products on Amazon and store shelves? That’s what we’re discussing today, ways to standout and overcome competitors by differentiate your product for FBA success.Differentiating a Private Label Product or Brand* Branding – highlight your audience* Bundling – combo packs and cool add ons* Better pictures – showcase your product better* Small product tweaks – make a better product than everyone else* Targeting different audience – who does your product appeal to?* Better copywriting – build desire and value through the page itself* Better customer experience – think Zappos* Better packaging – go premiumOther Important Episode Takeaways* What does branding really mean in a business* Unconventional ways to add value to a product* Why a bundle can be more than the sum of its parts* Why you NEED to stay on top of your supplier to avoid issues* The biggest reason photographers push product sales on Amazon* How to incrementally improve a product to sell* Why customer service and caring can make your business stand out!* The importance of NEVER under deliveringSuper Business Books* The 22 Immutable Laws of Branding by Al RiesWant more? Subscribe TODAY!When building a successful Amazon business, it’s important to consider competition and differentiation. Why should someone buy your product as opposed to the dozens of other private label products on Amazon and store shelves? That’s what we’re discussing today, ways to standout and overcome competitors by differentiate your product for FBA success.Differentiating a Private Label Product or Brand* Branding – highlight your audience* Bundling – combo packs and cool add ons* Better pictures – showcase your product better* Small product tweaks – make a better product than everyone else* Targeting different audience – who does your product appeal to?* Better copywriting – build desire and value through the page itself* Better customer experience – think Zappos* Better packaging – go premiumOther Important Episode Takeaways* What does branding really mean in a business* Unconventional ways to add value to a product* Why a bundle can be more than the sum of its parts* Why you NEED to stay on top of your supplier to avoid issues* The biggest reason photographers push product sales on Amazon* How to incrementally improve a product to sell* Why customer service and caring can make your business stand out!* The importance of NEVER under deliveringSuper Business Books* The 22 Immutable Laws of Branding by Al RiesWant more? Subscribe TODAY!0 min
- How to Source a Private Label Product Overseas with Alibaba – ALL05Selling on Amazon and private labeling products means sourcing and almost inevitably importing. Today we work on finding high quality suppliers via Alibaba to build and grow your business, including strategies, roadblocks and critical points to cover to ensure you don’t get burned. Your supplier is a critical piece of your FBA success, make sure you set your Amazon business up for success with a reputable, reliable supplier. Money time…Product Sourcing and What You NEED To Know* Ways to use Alibaba to find manufacturers all over the world* How to find suppliers for your product idea* What is the difference between a trade company and a factory and what are the advantages of each* How to contact and verify suppliers before purchasing* What Alibaba Gold Star suppliers really mean* Alibaba Trade Assurance and why you should never send money via Western Union* Strategies to get quotes with less effort in early stages* Why you SHOULD get catalogs of existing designs – can they supply multiple products* Talk to you supplier, use Skype – it’s fast, and builds a relationship* How to get better prices on quotes, shipping and minimum order quantities* What is a lead time and what is “good”?* Getting samples and what you need to know* How to avoid extra customs fees* Why Rus does small product test runs on Amazon* Why Matt buys larger inventory investments to sell hard* What happens when you run out of inventory on AmazonTools and Resources Mentioned During the Show* Alibaba* AliExpressWant more? Subscribe TODAY!Selling on Amazon and private labeling products means sourcing and almost inevitably importing. Today we work on finding high quality suppliers via Alibaba to build and grow your business, including strategies, roadblocks and critical points to cover to ensure you don’t get burned. Your supplier is a critical piece of your FBA success, make sure you set your Amazon business up for success with a reputable, reliable supplier. Money time…Product Sourcing and What You NEED To Know* Ways to use Alibaba to find manufacturers all over the world* How to find suppliers for your product idea* What is the difference between a trade company and a factory and what are the advantages of each* How to contact and verify suppliers before purchasing* What Alibaba Gold Star suppliers really mean* Alibaba Trade Assurance and why you should never send money via Western Union* Strategies to get quotes with less effort in early stages* Why you SHOULD get catalogs of existing designs – can they supply multiple products* Talk to you supplier, use Skype – it’s fast, and builds a relationship* How to get better prices on quotes, shipping and minimum order quantities* What is a lead time and what is “good”?* Getting samples and what you need to know* How to avoid extra customs fees* Why Rus does small product test runs on Amazon* Why Matt buys larger inventory investments to sell hard* What happens when you run out of inventory on AmazonTools and Resources Mentioned During the Show* Alibaba* AliExpressWant more? Subscribe TODAY!0 min
- My Amazon FBA Launch Strategy (Case Study) to Rank Faster and Sell More NOW! – ALL4Need to launch your private label products with a BANG? My 2nd and 3rd products just hit Amazon, here’s my launch strategy! Let’s break down Amazon TOS changes, SuperURLs, smashing giveaways, ranking faster, selling more and leveraging Amazon products to scale profitability faster. Welcome to my experiment in Amazon entrepreneurship, I’m launching, terrified and bound to make mistakes. Learn from them and together, let’s build bigger, better Amazon businesses!Potentially Cool Amazon Nuggets from Today’s Episode* How I launched my first physical product in Amazon* What FBA sellers can do during product lead times* Challenges involved with non-USA based Amazon sellers* Why hiring a photographer is a no-brainer for Amazon* How many units should you be giving away for a product launch* Why big orders are better for momentum and sales* The reason I NEVER do free giveaways* How to use the power of community in making your product move* Are SuperURLs worth it* Planning before launch and tracking actual giveaways as you go* Why you MUST build your own email launch list!* The reason Seller Central promotion tracking is awful* What Amazon Terms of Service changes means for Amazon sellers* How to boost your rankings and results right out of the batMy Product 1 Launch Formula* Friends and family pitch* Tomoson review bloggers* Amazon Top 500 Reviewers – highly valuable and incredible detail* Facebook 50% OFF giveaways!!!* AMZTracker Review Club* Launch list from a Facebook promoProduct 2 (and 3) Launch Strategy* Friends and family pitch (get reviews fast to start PPC)* 50% OFF launch list* Walking buyers step-by-step through finding and buying my products on Amazon instead of SuperURLs* Amazon Top Reviewers email…maybe???* Cross-promoting existing products* Decrease prices on existing products to sell more and increase product 2 exposurePs. Make 100% You Setup Feedback Follow Up BEFORE Launching 2nd or 3rd Products(separate autoresponders by ASIN)!!! I ALMOST goofed this up.Want more? Subscribe TODAY!Need to launch your private label products with a BANG? My 2nd and 3rd products just hit Amazon, here’s my launch strategy! Let’s break down Amazon TOS changes, SuperURLs, smashing giveaways, ranking faster, selling more and leveraging Amazon products to scale profitability faster. Welcome to my experiment in Amazon entrepreneurship, I’m launching, terrified and bound to make mistakes. Learn from them and together, let’s build bigger, better Amazon businesses!Potentially Cool Amazon Nuggets from Today’s Episode* How I launched my first physical product in Amazon* What FBA sellers can do during product lead times* Challenges involved with non-USA based Amazon sellers* Why hiring a photographer is a no-brainer for Amazon* How many units should you be giving away for a product launch* Why big orders are better for momentum and sales* The reason I NEVER do free giveaways* How to use the power of community in making your product move* Are SuperURLs worth it* Planning before launch and tracking actual giveaways as you go* Why you MUST build your own email launch list!* The reason Seller Central promotion tracking is awful* What Amazon Terms of Service changes means for Amazon sellers* How to boost your rankings and results right out of the batMy Product 1 Launch Formula* Friends and family pitch* Tomoson review bloggers* Amazon Top 500 Reviewers – highly valua...25 min
- The 6 Keys to Consistent Amazon Sales – ALL03So you need to sell more products on Amazon? Let’s talk Amazon FBA and what goes into ranking higher and seller better on everyone’s favorite ecommerce giant. On Amazon the winners win and sales speed more sales, it’s a flywheel of passive private label profit, here is what you NEED to know to start selling more Amazon items today!The 6 Keys to Consistent Amazon Sales* Reviews – How many do you need? How many should you giveaway? What’s the best way to run a product launch?* Sales – How to take advantage of BSR spikes? What to do when sales drop? Why sales and reviews are the Amazon awesome engine.* Sponsored ads – How to max out Amazon PPC? Ways to rebound ads after launches? Why it pays to spend hard on your keywords?* Seller feedback – Does Amazon feedback effect rankings? How can you get more feedback?* Conversions rates – How do conversion rates affect keyword ranks? What’s the best way to boost conversions?* Number of products – Why do more products mean more sales? Why do bigger brands rank faster? How fast should you roll out new private label products?Sell or Die!Want more? Subscribe TODAY!So you need to sell more products on Amazon? Let’s talk Amazon FBA and what goes into ranking higher and seller better on everyone’s favorite ecommerce giant. On Amazon the winners win and sales speed more sales, it’s a flywheel of passive private label profit, here is what you NEED to know to start selling more Amazon items today!The 6 Keys to Consistent Amazon Sales* Reviews – How many do you need? How many should you giveaway? What’s the best way to run a product launch?* Sales – How to take advantage of BSR spikes? What to do when sales drop? Why sales and reviews are the Amazon awesome engine.* Sponsored ads – How to max out Amazon PPC? Ways to rebound ads after launches? Why it pays to spend hard on your keywords?* Seller feedback – Does Amazon feedback effect rankings? How can you get more feedback?* Conversions rates – How do conversion rates affect keyword ranks? What’s the best way to boost conversions?* Number of products – Why do more products mean more sales? Why do bigger brands rank faster? How fast should you roll out new private label products?Sell or Die!Want more? Subscribe TODAY!0 min
- Product Selection and Brand Building for Amazon FBA Sellers – ALL02Amazon product and niche selection are can make or break your FBA business. It’s important to do the due diligence, research and product sourcing to find the perfect (or more likely good enough) product and brand to go forward with. Today we’ll look at some criteria for evaluating product ideas and ensuring private label profitability – don’t waste time and money on a loser. We all make mistakes, minimize them and max out results by planning ahead.Product Selection Time* What to do if you don’t have a product to sell* Ways to track Amazon sales and why it matters* How to decide what product price point to target* Why Amazon ads need money to work* What to do when competing with big brands* How to take advantage bundling and Amazon automatic upsells* Why supplements and beauty products are so competitive* What Walmart knows about Amazon sales* What China is doing to change the world of manufacturingProduct Selection Criteria* Sales Volume – Best Seller Ranks <1000* Price Range: $15-60* Margins >33%* Dimensions: Weight < 1 lb, Length <18″* Can it be private labeled?* Does product lead itself to related products or multi-product orders.* Can you build a brand around it??? At least 4 products in the line.* Are there enthusiasts? Is it fun?* Low competition -Not too many reviewsGo do this now!Tools and Resources Mentioned During the Show* Jungle Scout* Amazon Best SellersWant more? Subscribe TODAY!Amazon product and niche selection are can make or break your FBA business. It’s important to do the due diligence, research and product sourcing to find the perfect (or more likely good enough) product and brand to go forward with. Today we’ll look at some criteria for evaluating product ideas and ensuring private label profitability – don’t waste time and money on a loser. We all make mistakes, minimize them and max out results by planning ahead.Product Selection Time* What to do if you don’t have a product to sell* Ways to track Amazon sales and why it matters* How to decide what product price point to target* Why Amazon ads need money to work* What to do when competing with big brands* How to take advantage bundling and Amazon automatic upsells* Why supplements and beauty products are so competitive* What Walmart knows about Amazon sales* What China is doing to change the world of manufacturingProduct Selection Criteria* Sales Volume – Best Seller Ranks <1000* Price Range: $15-60* Margins >33%* Dimensions: Weight < 1 lb, Length <18″* Can it be private labeled?* Does product lead itself to related products or multi-product orders.* Can you build a brand around it??? At least 4 products in the line.* Are there enthusiasts? Is it fun?* Low competition -Not too many reviewsGo do this now!Tools and Resources Mentioned During the Show* Jungle Scout* Amazon Best SellersWant more? Subscribe TODAY!0 min
- FBA ALLSTARS Introduction – My Million Dollar Amazon Goal and What To Expect For the Podcast – ALL1Hey there, welcome to the first ever episode of FBA ALLSTARS. I’m Matt and I’m an Amazon and physical product entrepreneur on a mission to accomplish big things and build a better FBA community for all. I’ve been extremely blessed and helped by the Amazing Seller and other entrepreneurial podcasts in the past and wanted to start a show to help FBA sellers grow and scale their Amazon empires. This podcast is all about setting and hitting MASSIVE goals with your Amazon private label products and a little accountability with my business. So, welcome to FBA ALLSTARS…what’s your EPIC goal?Welcome to FBA ALLSTARS* What’s this podcast all about* How can FBA ALLSTARS help me with my Amazon business* Why I’m being SO public with my business goals* Where is FBA ALLSTARS goingWant more? Subscribe TODAY!Hey there, welcome to the first ever episode of FBA ALLSTARS. I’m Matt and I’m an Amazon and physical product entrepreneur on a mission to accomplish big things and build a better FBA community for all. I’ve been extremely blessed and helped by the Amazing Seller and other entrepreneurial podcasts in the past and wanted to start a show to help FBA sellers grow and scale their Amazon empires. This podcast is all about setting and hitting MASSIVE goals with your Amazon private label products and a little accountability with my business. So, welcome to FBA ALLSTARS…what’s your EPIC goal?Welcome to FBA ALLSTARS* What’s this podcast all about* How can FBA ALLSTARS help me with my Amazon business* Why I’m being SO public with my business goals* Where is FBA ALLSTARS goingWant more? Subscribe TODAY!15 min
About FBA ALLSTARS
From the publisher's feed
This is FBA Allstars with Matt Ward, ground zero for building bigger, better, private label profits and expanding existing Amazon businesses. I’m aiming for a 7 figure exit from my Amazon brand at the…
end of year one – aim high, accomplish the incredible. That is the purpose behind FBA ALLSTARS, pushing to accomplish your goals. Throughout the podcast, we’ll walk through experiences and strategies building and automating Amazon and ecommerce businesses, interview experts, case study FBA sellers and chat about the inner workings of Matt’s Amazon business to help entrepreneurs and FBA sellers build sustainable, scalable private label businesses anywhere. Matt is not expert by any means, a regular, full-time online entrepreneur taking advantage of white label, physical products and branding to build, scale and ultimately sell location independent Amazon driven businesses. (Also check out: the Amazing Seller, the AMPM Podcast and Private Label Journey). On the show sellers discuss Amazon