Welcome to another episode of FCMO Marketing Leadership for Investors in Business. Today we are joined by Adam Hopkinson and he is NED, COO and founder of a media agency.

Background

He has studied medical sciences and left it for a postgraduate neuropharmacology course. He was asked to get involved in website building for the apartment, which fascinated him. And he ended up in the industry of advertising and marketing.

Aspects of Marketing

Some aspects include developing websites and all the technical things around them and reaching the audience through different platforms.

Adam thinks that marketing should be data focused. Anything you do about research is purely about the data that will inform your next decision. You are required to do quantitative data to understand the behaviour of people with things as it will impact building out a plan and it has to be underpinned by the research, data and facts.

Marketing Leadership

Adam believes one should be concerned about transparency and how plans and presents media solutions to clients. Be consultative with your clients and recommend the right tech stack. Act in the client’s interest to do the right thing by changing behaviour or shifting the product to the right place. The team must be align to do that. You need to have multiple perspective and focus on places where you can excel to get a positive impact. Getting the balance right is crucial.

Human behavioural psychology

You should be able to measure certain things on a basic level, like ads that can be seen online and the audience that makes up the campaign to be delivered. Human touches work far better than having any CRM database. We need to have front and centre like everything we do will change the result from the client’s point of view to the amount of revenue. Sustainability is the key, and it has an immediate long-term effect on businesses.

To know more, tune into the Podcast.

Connect with Adam

LinkedIn: https://www.linkedin.com/in/ahopkinson1

Website: https://linktr.ee/hopkinson

Twitter: adam_hopkinson

We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock Visit our website for more episodes https://marketingleadership.co.uk/ . Follow our YouTube and Spotify channels to be updated on new episodes each week.

LINKS: http://mergerintegration.co.uk

https://marketingleadership.co.uk/

http://www.skilfulpursuit.com

Welcome to another episode of FCMO Marketing Leadership for Investors in Business. Today we are joined by Mark Plant. He delivers business growth for SME companies.

He specializes in supporting and guiding early-stage and SME businesses with developing and implementing growth strategies designed to help them achieve their goals and objectives.

Background

Mark started his career as a sales director, and he has spent many years delivering turnarounds and business recovery programmes and has considerable understanding and expertise in building businesses and driving business growth. He also has a track record of delivering successful outcomes. His experience encompasses; sales, marketing, operations, finance, organizational structure and in ensuring pro-active and effective commercialization.

Customer service skills

Businesses must address every support moment as an opportunity to acquire, retain or up-sell. Good customer service is a revenue generator. You need to deal with clients or customers. Understand their vision & look into filling the gaps. You need the correct methodology to constantly review the alignment of the product to the market and people On an ongoing basis and take the customers feedback. Develop the product according to the client’s needs with a sense of reality. Implement user groups using the product and manage the expectations of what you can deliver. Encourage people to provide suggestions for product development in the user group. Managing user group correctly can be very powerful. Try to establish consensus for the direction people want to take the product.

Sales engagement process

You must establish the credibility of the services you provide. Get into the conversation with the customer. Demonstrate and have an understanding of what they’re looking for. A leader’s best attributes are having a vision, direction and integrity. Integrity is the key, and it will help build relationships with people so they will come to you when they’re ready to buy. Mark helps businesses turn ideas into invoices and ensure their growth is profitable and sustainable. To know more about the journey, tune into the Podcast.

Connect with Mark Plant

LinkedIn: https://www.linkedin.com/in/mark-plant

We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock Visit our website for more episodes https://marketingleadership.co.uk/ Follow our YouTube and Spotify channels to be updated on new episodes each week.

LINKS: http://mergerintegration.co.uk

https://marketingleadership.co.uk/

http://www.skilfulpursuit.com

Welcome to another episode of FCMO Marketing Leadership for Investors in Business and Today we are joined by Oliver Stich. He is the Chief Executive Officer at BizzCtrl Limited, which operates as a financial debt collection agency, that helps businesses settle unpaid bills and financial disputes. Alongside, Stich also operates as a business advisor at his personal firm, Stitch Consultancy.

Background

Stich has an extensive profile in various industries like communications, IT solutions and healthcare. Starting out as an engineer in Siemens, Stich worked closely with the orders processing and the day-to-day business management at the company.

This gave him a keen understanding of B2B and B2C interactions and the inevitable disputes that come with them, leading him to open up his own debt-collection firm, BizzCtrl, which he operates full-time.

Combining skillsets in business

Stich is a prime example of being a ‘jack of all trades’, that is often overlooked in leadership roles. However, his story relates into how various talents like marketing, communications, technical skills, and business semantics all overlap to make a business successful.

Stitch is a bull-dog in systems management, given his extensive experience in Siemens that taught him how each sector overlaps with the next to keep the ship afloat. He teaches these key insights in his personal advisory business to start-ups and SME’s.

Much like the human body, businesses operate like a unique system. Wherever necessary, a performance shortage in any one cog in the business system must be overcompensated by the accelerating of another cog in the system.

Lastly, understanding your consumer is vital, for it drives the purpose of the entire business, and makes each process more goal-oriented. Refining that understanding as the consumer demands shift is also crucial in adapting your business needs. Stich is adamant on understanding the key consumer and how to build a business system that thrives on that understanding. Find out more genius tips on successful marketing and advertising in the Podcast.

Connect with Oliver Stich

LinkedIn: www.linkedin.com/in/oliver-stich-579394

Website: www.bizzctrl.com

Twitter: oliver_stich

We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock. Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week.

LINKS: http://mergerintegration.co.uk

https://marketingleadership.co.uk/

http://www.skilfulpursuit.com

Welcome to another episode of FCMO Marketing Leadership for Investors in Business and today we are joined by Mitchell Goldman. He is the Co-founder and COO at Volta, an interactive music experience company that helps artists create mixed reality events, through a simple digital platform.

Background

Mitchell has a varied background as a race car driver, an investment banker and a musician. Having studied economics and worked at big banks like Barclays, Mitch decided to put his knowledge to use during the pandemic towards building the next generation of interactive music technology, leading to the development of Volta XR.

VXR and the upcoming mixed reality music space

Understanding the changing global structure of media and it’s various intersections in music, video and digital landscaping, is crucial in building the next immersive experience. In a post-pandemic world, where the end consumer was left feeling isolated and at distance, technologies like Volta bridge the gap between artists and their fans through bringing accessibility to live events at a much larger scale. Understanding the changing needs of the 2020 consumer in the music field was fundamental in his insights for the developing venture.

A lucrative idea, but one that required an enormous investment of mind, money and time, Mitchell managed to bring the idea to reality after a thorough test and trial of key concepts in business, economics, technology and the developing Web 3.0 world. Learning from his collaborative efforts, we can see where technology interacts with the post-pandemic world of increased global connectivity, and how that translates into effective marketing and business. Mitchell argues that successful business entrepreneurship relies heavily on timely response to marketing needs in a changing world. Find out genius tips on successful marketing and advertising in the Podcast.

Connect with Mitchell Goldman

LinkedIn: www.linkedin.com/in/mitchellbayer-goldman

Website: www.mitchell-goldman.com

Twitter: MitchGoldmanMD

We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock. Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week.

LINKS: http://mergerintegration.co.uk

https://marketingleadership.co.uk/

http://www.skilfulpursuit.com

Welcome to another episode of FCMO Marketing Leadership for Investors in Business and Today we are joined by Larry Kotch.  

He is the co-founder and marketing strategist at ‘The Brains’ a digital marketing agency helping ambitious brands generate inbound and outbound leads using online advertising, marketing automation and B2B psychology powered by the best Brains in the business. 

Background  

Larry grew up in Kenya, South Africa. He studied environmental science and then did philosophy at the University of Oxford. Subsequently got interested in a start-up as a developer, which led him toward sales and marketing. After doing different jobs, he founded a digital agency with his Co-founder. 

B2B marketing psychology  

Psychology and marketing rely on understanding the consumerist. You need to know the tendency or the behaviour of the audience to make change. The buyer’s journey is a crucial sales and marketing concept. 

The natural inclination of most people in business is to pursue incremental, objective improvements rather than pursuing less confident but potentially game-changing improvements in perception. The aptness of B2B marketers is to ignore that our prospects are just human incarnations of their firms.  

This internal dialogue we all engage in is critical to understand how you can deploy this desire for growth to benefit you as a B2B supplier. If you can align your content with the status considerations of your prospects, they will be more motivated to act.  

Larry declares that Marketing can be a powerful tool to help do a lot of good in the world.  

Find out genius tips on successful marketing and advertising in the Podcast.  

Connect with Larry Kotch 

LinkedIn: https://www.linkedin.com/in/bblarry  

Website: www.thebrains.co.uk  

Twitter: Brainbroker1  

We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock.  Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week. 

LINKS:  http://mergerintegration.co.uk  

https://marketingleadership.co.uk/  

http://www.skilfulpursuit.com

Welcome to another episode of FCMO Marketing Leadership for Investors in Business and Today we are joined by Tony Restell. He is the founder of Social-hire, A social media agency. He has gained expertise in small business marketing, lead generation, recruitment marketing and social selling.

Background

Tony Restell started his career with cold calling and door-to-door selling in the United States. He has been a strategy consultant for many years. He then went into businesses that soon got him interested in digital marketing.

The principles of social selling.

Tony specified the two broad approaches for social selling:

Building up a massive presence by publishing content on social media platform to be repeatedly seen by your ideal clients. It helps build a connection with the audience to bring the desired result.

Concentrate on the pool of people that you want to build relationships with. You must establish relationships with key executives or the right decision makers each quarter to get enough meetings and turn that into business for you. It’s a numbers game, and it would be best if you start conversations with many of your ideal prospects during a quarter to get the number of meetings and, ultimately, the number of sales.

Tony Restell stated that you have got to create different audiences and put a budget behind testing each of those audiences to find out about the most responsive ones. This needs a massive marketing budget. People with smaller businesses focus on getting results on social media without a colossal advertising budget. They need to test run ten different images or ten different videos because, one of them will perform several times better than the other. Then comes the call to action in your adverts and how you manage it.

B2B social media strategy for lead generation

Talking about business-to-business approaches, everything we do on any social media sites gets amplified if people engage with it. LinkedIn is the best-known platform for building professional relationships and it is imperative to have the list of an ideal audience who you will benefit from what you share on the it. Tony gets a real buzz from helping small businesses and recruitment teams build their social media presence and start seeing tangible business results within 90 days. To know more about his exclusive experience, tune into the Podcast.

We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock. Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week.

LINKS: http://mergerintegration.co.uk

https://marketingleadership.co.uk/

http://www.skilfulpursuit.com

Welcome to another episode of FCMO Marketing Leadership for Investors in Business.

Today we have Richard Bailey with us. He is a senior business leader with 15+ years of experience leading and driving change at strategic and operational levels. Global/regional programmes across multiple industries include M&A and large-scale transformation.

Background

Richard studied history and moved to International Development for his postgraduate studies. He was interested in the topic of developing economies. He started a part-time advertising business and worked as a contractor.

Richard has gained experience across Fast Moving Consumer Goods (FMCG), Construction Engineering, Oil & Gas, Manufacturing, Large-Scale Multi-Industry Global Outsourcers, Utilities, Tech & Software, Health & Wellbeing, Waste Management, Consulting, Not-for-Profit, Recruitment, Government.

PMO business integration and challenges

The biggest challenge from a leadership perspective is integrating change within the management structure as fast as possible, which is not an easy task. Fractional talent is essential in this scenario. One must understand that not everyone has an organisation of people. It would be best to if you use a human cloud to leverage experience, accelerate and integrate these two. Richard suggests that the art of leadership is bringing necessary change in yourself in order to achieve great success in managing an organisation through change. You need to know the framework and be honest about it.

Fractional talent

Bringing in fractional talent depends not only on the majority of the business but the size of the business.

Having people on board in the current and permanent framework is essential. You need to search very carefully for the right people. With the human cloud, you can leverage people very quickly.

As a consultant, helping a C-suite or key leader of a business to understand the stage of their business is all about the growth of business.

These were few of the leadership plans executed by Richard Bailey. Tune into the Podcast to know more.

We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock. Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week.

LINKS: http://mergerintegration.co.uk

https://marketingleadership.co.uk/

http://www.skilfulpursuit.com

Hello and welcome to another episode of Marketing Leadership for Investors in Business, this time with Christian Henry. Henry is an international speaker and passionate about building performing organizations. He is currently a part of two organizations.

Background

Christian Henry is originally from Madagascar with a German father. He spent 8 years in M&A consulting and M&A strategy. He has both marketing and brand organizations, the innovation organization and sustainability. He is an executive with experience as a private company director. He has long career in management consulting. He is involved in corporate and start-ups with over 10 years of P&L responsibility. He has proven multi-industry track record of delivering growth, change and inspiration.

Market development strategy

Henry says that people need to understand the fundamental principle of how a triangle works between brand building, marketing and sales. Patience is such a virtue in sales. You need to allow time to generate sales and leads. Otherwise, it will destroy brand and its value. You need to show off your expertise and engage with your own brand with content marketing. It leaves the positive connotation in people’s minds. You need to interact with your customers in their journeys. Deal with the customer complaints. Your degree of responsiveness is where you build company brand. Another key thing is to nurture the relationship and build partnerships. It’s two-way like in any other relationship.

Attributes of business development

Christian Henry is a massive advocate of experimenting and behavioral science. Some key factors defined by Henry are :-

• Building yourself the freedom to try and experiment When things work and when they did not.

• You need to be more and more creative to solve problem with speed with the constant change.

• Create more data than ever.

• You need to be transparent with the facts.

Christian Henry is a highly analytical decision maker with extensive experience in building, turning around and growing companies. To know his journey about developing market strategies, value creation and how he built the Empower emotion, tune in to the podcast.

Connect with Christian Henry

Website: Www.heryhenry.com

LinkedIn: https://www.linkedin.com/in/hery-christian-henry

We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock. Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week. 

LINKS:  http://mergerintegration.co.uk

https://marketingleadership.co.uk/

http://www.skilfulpursuit.com

Welcome to Marketing Leadership podcast where we speak about marketing leadership with Abdul Shakur, who is originated from Birmingham in Midlands and in UK. He is the CEO of private equity firm making investments accessible. He is also founder and investment consultant at London property community.

Background

Abdul Shakur belonged to a poor family but was ambitious from a young age to achieve success. He is a director in sales and marketing communications for 10 years. His first business was a marketing agency building communities and personal brands for businesses. He moved to London and worked as a consultant and a commercial director. He fell into the idea of capital raising and later own setup his own private academy looking after 100+ clients and property developers to advise them about raising capital consistently. They’ve raised about 10 million plus of capital.

Marketing strategies

Abdul Shakur thinks that people put too much time and thought in creating content as they feel it is very important. The reality is, your content needs to be seen as a public journal. He used to tell his clients to treat social and online content as a public journal and to bring out value. You need to resonate with the audience and be your authentic self. It’s all about balancing things. Abdul says, people get so disheartened with marketing because they are so focused on the result of ROI that they forget about the process. They see how quick can we get these results. Abdul Shakur teaches private equity. He is a brilliant example of someone who has gone from digital work to becoming a true leader in marketing. Tune in to the podcast to know the amazing tips shared by Abdul Shakur.

Connect wit Abdul Shakur

Website: www.abdulshakur.com

LinkedIn: https://www.linkedin.com/in/abdulshakur

Twitter: IamAbdulShakur

We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock. Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week. 

Links: http://mergerintegration.co.uk

https://marketingleadership.co.uk/

http://www.skilfulpursuit.com

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Leave behind sticky strategies and costly ad campaigns that bring no value. Our Fractional Chief Marketing Officer leads your entire integration marketing team towards creating immense value for a maximised exit. You have an equally committed CMO working to grow your business at a fraction of the cost.

FCMO Engaged

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We aim to drive positioning and segmentation by improving your digital presence, building the marketing and sales automation infrastructure, and creating unique brand strategies following our failproof formulas to success.

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Once we get to know your business through a workshop or engaged program, we can remain an advisor and entity to rely on in the background for those companies no longer needing a full-fledged CMO but still wanting some assurance and assurance support.

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