Shrinking margins are every business owner's worst nightmare, especially in the funeral profession. If raising your prices or cutting costs is out of the question, how can you ensure the success of your business and the satisfaction of your families? This episode of FD Talks is all about preneed! Special guest John Harrington, Regional Sales Vice President with Funeral Directors Life, and our host Rob Davidson discuss factors that have impacted the funeral market, the importance of an effective preneed program, and why more families are requesting the option to preplan. So, what is the value of having one more funeral?