More and more families today are interested in starting the preplanning search online. Do you have a plan to reach them there? This FD Talks episode features Rob Davidson’s discussion with John Davenport, Vice President of Sales for Service Group of Oklahoma, and R.T. Delhomme, Vice President of Operations at Martin & Castille Funeral Home in Louisiana, about new marketing strategies that can help grow your preneed program. Learn how you can increase your brand awareness, grow your market share, receive a higher return on your marketing investment, and more with these proven strategies.