FloodFlash is not another insuretech, rather it's technology, data, and underwriting combined into a new product to help cover a peril that causes the insurance industry many problems. Co-founders Adam Rimmer and Dr. Ian Bartholomew share their early vision and how they addressed the peril no one seems to want to cover.

In this episode:

• How the cofounders saw their vision and built up a company
• Overcoming obstacles with developing a parametric product
• Why pricing and triggers for parametric insurance work differently
• The underwriting considerations and how they used data to build the product
• Declared Interests- talking about the dynamic between two partners

Floodflash has a unique story and purpose in the insurance market and Adam and Josh share their experiences, the good, bad and ugly about how they bootstrapped a company up.

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