In the age of the internet, social media and influencers, the hats a musician wears are changing.

We have more accessibility to create and distribute our music than ever before but that also means it's harder to cut through the noise and be heard.

Because of this, many of us are managing our own marketing, promotion and a handful of social media channels - but at what cost?

Is the pressure to be constantly "on" and accessible as a personal brand having a negative impact on both our mental health and our creativity?