Fearless Business Podcast

We're opening up conversations about diversity and race more than ever online, and yet it can seem like these topics are as difficult to navigate as they've ever been. We know that we want to advocate for change, but what does it mean to truly be an ally? When is it best to speak up and use our respective platforms and when should we sit down and listen?

We're so pleased to have Certified Transformational Coach Hope McGrath on the podcast to discuss this important topic. A multi-passionate entrepreneur, Hope combines her love of social consciousness, psychology, spirituality, wellness, fashion, and culture into her work. Her lifestyle platform Radiant Mix celebrates diversity from the mixed, multiracial experience through the lens of culture, style, parenting, and storytelling. Propelled by the current political climate, Hope created Radiant Mix as her way to talk about bringing racial dynamics together. She's also a board member of her family’s non-profit organization, H2 Empower, that enhances education and sustainable development in Africa.

People that are one culture, they can have the richness of that culture. But when you're of two or three cultures, you kind of flow between cultures, and that's a different storyline. So I think that's what I'm interested in talking about.

-Hope McGrath

Hope is co-hosting an international wellness retreat called the Tropical Transformation Wellness Retreat November 7th-12th in the mountains of Colombia. (Contact her using the email address in the resource list below and mention Businessese to receive a very special deal of 20% off your registration for the retreat!)

In this episode, you'll hear:

* thoughts about the phrase "I don't see color"

* the importance of speaking out, as opposed to being worried about saying the wrong thing

* how to ask about the things you can't already know

* how personal stories lead to dialogues and teaching moments with your children around race

* how you can support the Radiant Mix and sites like it.

Let's keep the conversation going in our private Facebook group, Businessese HQ!

Resources:

RadiantMix.com

TropicalTransformation.com

HopeMcGrath.com

Contact Hope: [email protected]

@radiantmix on Instagram

Do You Really Talk to Your Friends About Race?

She's Black, but not Black, Black

Siddhartha by Herman Hesse

We're opening up conversations about diversity and race more than ever online, and yet it can seem like these topics are as difficult to navigate as they've ever been. We know that we want to advocate for change, but what does it mean to truly be an ally? When is it best to speak up and use our respective platforms and when should we sit down and listen?

We're so pleased to have Certified Transformational Coach Hope McGrath on the podcast to discuss this important topic. A multi-passionate entrepreneur, Hope combines her love of social consciousness, psychology, spirituality, wellness, fashion, and culture into her work. Her lifestyle platform Radiant Mix celebrates diversity from the mixed, multiracial experience through the lens of culture, style, parenting, and storytelling. Propelled by the current political climate, Hope created Radiant Mix as her way to talk about bringing racial dynamics together. She's also a board member of her family’s non-profit organization, H2 Empower, that enhances education and sustainable development in Africa.

People that are one culture, they can have the richness of that culture. But when you're of two or three cultures, you kind of flow between cultures, and that's a different storyline. So I think that's what I'm interested in talking about.

-Hope McGrath

Hope is co-hosting an international wellness retreat called the Tropical Transformation Wellness Retreat November 7th-12th in the mountains of Colombia. (Contact her using the email address in the resource list below and mention Businessese to receive a very special deal of 20% off your registration for the retreat!)

In this episode, you'll hear:

* thoughts about the phrase "I don't see color"

* the importance of speaking out, as opposed to being worried about saying the wrong thing

* how to ask about the things you can't already know

* how personal stories lead to dialogues and teaching moments with your children around race

* how you can support the Radiant Mix and sites like it.

Let's keep the conversation going in our private Facebook group, Businessese HQ!

Resources:

RadiantMix.com

TropicalTransformation.com

HopeMcGrath.com

Contact Hope: [email protected]

@radiantmix on Instagram

Do You Really Talk to Your Friends About Race?

She's Black, but not Black, Black

Siddhartha by Herman Hesse

Time FLIES!

It's so hard to believe that we've managed to record and publish 50 WHOLE EPISODES of the Businessese Influencer Marketing Podcast. In that time we've become very familiar with our verbal tics, learned so much about the process of podcasting and interviewing, been lucky enough to talk to an array of amazing and inspirational guests, and received a ton of new book recommendations to add to our to-read pile.

It's also been a fast moving year in the influencer space, with changes in privacy regulations, disclosure policies, SEO best practices and attitudes around follower counts vs authentic engagement.

In this episode, we're celebrating 50 and feeling fine! Listen in as we discuss our ten favorite episodes and take a look back at the lessons we learned from each:

* 1% Infinity: Next Level Food Blogging with Bjork Ostrom

* Word of the Year: Reflecting on 2017, Ready for 2018

* Hiring and Growing Your Team with Shelli Warren

* The Financial Side of Your Online Business with Cathy Derus

* Invest in Your Self: Mindset Matters with Queirra Fenderson

* Monetizing with Affiliate Marketing with Angel Djambazov

* Selling or Acquiring a Business with Eric Nagel

* Monetization Tips for Influencers with Jenny Guy

* Creating Authentic Sponsored Content with Patrick Quinn

* Growing and Leveraging Facebook Groups with Brandi Riley

Hot tip: don't miss the end, we have a special treat for you with a delightful blooper reel.

Be sure to join us in Businessese HQ as we pass around some virtual celebratory cupcakes and champagne! We're so grateful to have had your company along the way and we can't wait for the big 1-0-0.

 

Time FLIES!

It's so hard to believe that we've managed to record and publish 50 WHOLE EPISODES of the Businessese Influencer Marketing Podcast. In that time we've become very familiar with our verbal tics, learned so much about the process of podcasting and interviewing, been lucky enough to talk to an array of amazing and inspirational guests, and received a ton of new book recommendations to add to our to-read pile.

It's also been a fast moving year in the influencer space, with changes in privacy regulations, disclosure policies, SEO best practices and attitudes around follower counts vs authentic engagement.

In this episode, we're celebrating 50 and feeling fine! Listen in as we discuss our ten favorite episodes and take a look back at the lessons we learned from each:

* 1% Infinity: Next Level Food Blogging with Bjork Ostrom

* Word of the Year: Reflecting on 2017, Ready for 2018

* Hiring and Growing Your Team with Shelli Warren

* The Financial Side of Your Online Business with Cathy Derus

* Invest in Your Self: Mindset Matters with Queirra Fenderson

* Monetizing with Affiliate Marketing with Angel Djambazov

* Selling or Acquiring a Business with Eric Nagel

* Monetization Tips for Influencers with Jenny Guy

* Creating Authentic Sponsored Content with Patrick Quinn

* Growing and Leveraging Facebook Groups with Brandi Riley

Hot tip: don't miss the end, we have a special treat for you with a delightful blooper reel.

Be sure to join us in Businessese HQ as we pass around some virtual celebratory cupcakes and champagne! We're so grateful to have had your company along the way and we can't wait for the big 1-0-0.

 

Time FLIES! It's so hard to believe that we've managed to record and publish 50 WHOLE EPISODES of the Businessese Influencer Marketing Podcast. In that time we've become very familiar with our verbal tics, learned so much about the process of podcasting and interviewing, been lucky enough to talk to an array of amazing and […]

We hear so often that people find negotiation to be scary— often fueled by a fear of rejection or looking foolish, an unshakable imposter syndrome, or a tendency to shy away from confrontation of any kind. These are fairly common fears in entrepreneurs, particularly women, and they can absolutely hold you back from achieving your potential.

It doesn't have to be this way! Keep in mind that negotiation means collaboration, not confrontation; the objective is to arrive at a compromise that benefits and protects both parties.

In this episode of the Businessese Influencer Marketing Podcast, we're hoping to change the way you think about negotiating, and help you to start developing the skills you need to negotiate partnerships that are more productive, lucrative, and protective.

Tune in to hear us discuss:

* your to-do list BEFORE negotiation begins

* our six stage framework for successful negotiation

* areas to consider for influencer campaigns

* when to get on the phone and when to walk away

* negotiable items other than compensation

* what to include in your contract

Remember that "failures" are just practice and that practice makes perfect. The more you're willing to negotiate, the more you'll remove fear as a factor— and improved confidence will only work in your favor!  Understand the value you provide, and be ready to negotiate for what you're worth.

As always, we're ready for your questions and tips! Let's dig into negotiation tactics over in Businessese HQ.

Resources:

Downloadable workbook on the phases of negotiation

Contract templates

If you enjoyed this episode, you might want to check these out:

How to Negotiate a Blog Campaign

How to Negotiate Exclusivity in Blogger Contracts

The Latest on Sponsored Content Contracts (podcast)

Overcoming Imposter Syndrome and Analysis Paralysis

Mind Your Mindset: Interview with Don Jackson (podcast)

We hear so often that people find negotiation to be scary— often fueled by a fear of rejection or looking foolish, an unshakable imposter syndrome, or a tendency to shy away from confrontation of any kind. These are fairly common fears in entrepreneurs, particularly women, and they can absolutely hold you back from achieving your potential.

It doesn't have to be this way! Keep in mind that negotiation means collaboration, not confrontation; the objective is to arrive at a compromise that benefits and protects both parties.

In this episode of the Businessese Influencer Marketing Podcast, we're hoping to change the way you think about negotiating, and help you to start developing the skills you need to negotiate partnerships that are more productive, lucrative, and protective.

Tune in to hear us discuss:

* your to-do list BEFORE negotiation begins

* our six stage framework for successful negotiation

* areas to consider for influencer campaigns

* when to get on the phone and when to walk away

* negotiable items other than compensation

* what to include in your contract

Remember that "failures" are just practice and that practice makes perfect. The more you're willing to negotiate, the more you'll remove fear as a factor— and improved confidence will only work in your favor!  Understand the value you provide, and be ready to negotiate for what you're worth.

As always, we're ready for your questions and tips! Let's dig into negotiation tactics over in Businessese HQ.

Resources:

Downloadable workbook on the phases of negotiation

Contract templates

If you enjoyed this episode, you might want to check these out:

How to Negotiate a Blog Campaign

How to Negotiate Exclusivity in Blogger Contracts

The Latest on Sponsored Content Contracts (podcast)

Overcoming Imposter Syndrome and Analysis Paralysis

Mind Your Mindset: Interview with Don Jackson (podcast)

We love a success story.

Headlines continue to sound the death knell for bloggers and blogging, but the truth is that this medium is far from dead. What it's doing is evolving— growing up and learning responsibility, really— and there is no shortage of paths bloggers can take to also evolve, honing their craft and maximizing their potential.

...continual improvement, every day, over a long period of time.

-Bjork Ostrom

Bjork Ostrom and his wife Lindsay are the perfect example of that: they launched the food and recipe blog Pinch of Yum back in 2010, and they've been taking their food blogging business to the next level ever since. Bjork is the founder of Food Blogger Pro, a membership website that teaches food bloggers how to start, grow, and monetize their blogs. Day to day, you’ll also see him around WP Tasty (the go-to place for WordPress plugins for food bloggers), Nutrifox (a tool for creating your own custom nutrition labels), and Pinch of Yum, as well as hosting the Food Blogger Pro podcast.

We're super excited to have you listen in on our conversation with Bjork! In this episode you'll learn about:

* The Food Blog Money Making Experiment: income reports and why they were included them on Pinch of Yum

* the story behind the launch of Food Blogger Pro

* trends in blogging and the influencer space

* Nutrifox, WP Tasty and the plugins that they offer

* advice for those looking to succeed in this space today

What small thing can you do TODAY to take your food blogging (or any blogging!) to the next level? Let's brainstorm over in Businessese HQ, our private Facebook group for digital entrepreneurs and all-around awesome influencers of all kinds.

Resources:

Food Blogger Pro and Pinch of Yum

WP Tasty: Tasty Pins, Tasty Links, and Tasty Recipes

Nutrifox

The Food Blog Money Making Experiment

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin

Contact Bjork: [email protected]

We love a success story.

Headlines continue to sound the death knell for bloggers and blogging, but the truth is that this medium is far from dead. What it's doing is evolving— growing up and learning responsibility, really— and there is no shortage of paths bloggers can take to also evolve, honing their craft and maximizing their potential.

...continual improvement, every day, over a long period of time.

-Bjork Ostrom

Bjork Ostrom and his wife Lindsay are the perfect example of that: they launched the food and recipe blog Pinch of Yum back in 2010, and they've been taking their food blogging business to the next level ever since. Bjork is the founder of Food Blogger Pro, a membership website that teaches food bloggers how to start, grow, and monetize their blogs. Day to day, you’ll also see him around WP Tasty (the go-to place for WordPress plugins for food bloggers), Nutrifox (a tool for creating your own custom nutrition labels), and Pinch of Yum, as well as hosting the Food Blogger Pro podcast.

We're super excited to have you listen in on our conversation with Bjork! In this episode you'll learn about:

* The Food Blog Money Making Experiment: income reports and why they were included them on Pinch of Yum

* the story behind the launch of Food Blogger Pro

* trends in blogging and the influencer space

* Nutrifox, WP Tasty and the plugins that they offer

* advice for those looking to succeed in this space today

What small thing can you do TODAY to take your food blogging (or any blogging!) to the next level? Let's brainstorm over in Businessese HQ, our private Facebook group for digital entrepreneurs and all-around awesome influencers of all kinds.

Resources:

Food Blogger Pro and Pinch of Yum

WP Tasty: Tasty Pins, Tasty Links, and Tasty Recipes

Nutrifox

The Food Blog Money Making Experiment

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin

Contact Bjork: [email protected]

Type-A Parent was established over a decade ago— an annual conference and community for bloggers who took the business of blogging seriously, and wanted to learn the skills that would take their websites and spheres of influence to the next level. In 2017, the company was acquired by Rachel Honoway and Eric Nagel of Rust Built and "Type-A" has become synonymous with power blogger and social media influencer. This year's conference will take place September 27-29 in Chicago and features a speaker roster of over 50 professional practitioners (Jamie is one of them!).

We're so excited to welcome Rachel Honoway to this week's episode of the Businessese Influencer Marketing Podcast. Rachel is an experienced executive specializing in Internet Startups and Growth Mode Companies. Her career has been spent working hands-on with entrepreneurs to build and grow SaaS products and related services. Rachel has an extensive affiliate marketing background, working with large scale publishers like Ebates and Groupon as CEO of FMTC, but you may know her through her wholly-owned subsidiary, Fresh Press Media: an open marketplace connecting advertisers with bloggers and social media influencers.

Bloggers are amazing at driving traffic around very specific niche concepts and ideas and industries.

-Rachel Honoway

In this episode, you'll hear Rachel discuss:

* the challenges faced when taking over an established brand, and how Rachel and Eric overcame them

* what to expect at this year's Type-A conference

* how they are helping wannabe podcasters to take the first step

* her tips for getting the absolute most out of the conference

* what she's learned from her first year running the Type-A brand

* Type-A Tribes: a full education platform that provides the expert resources, networking opportunities, and motivation of a conference, all year long.

Enjoy!

You may also want to check out:

Selling or Acquiring a Business with Eric Nagel

Maximizing Your Conference Experience (podcast)

Get the Best Return on Your Blog Conference Investment

Networking Tips for Introverts

Resources:

The Type-A Parent website

The 2018 Type-A Parent conference

Fresh Press Media

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin