Fearless Business Podcast

Fearless Business Podcast

By Jamie Lieberman and Mary ClavieresBusinessEntrepreneurshipEducation
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Fearless Business Podcast episodes

  • 32: The GDPR and U.S. Based Businesses


    Privacy has been a hot topic lately, and with good reason. While Facebook's use of user data has taken center stage, there's another important piece of privacy news influencers and businesses need to know about— and take action on, soon.

    The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and non-compliance can carry sizable fees: up to 4% of annual global turnover or €20 million. Are you ready?

    The GDPR is an European Union law that expands protection for an individual’s personal information by:

    * placing more stringent requirements onto companies that possess personal data of EU data subjects
    * giving these data subjects more control over how their personal information is collected, stored, and used.

    Even if you are not located in the EU or specifically marketing to EU citizens, the GDPR's strict consent requirements have implications for U.S. based businesses. If you collect any sort of personal information through your website— think email addresses, Google Analytics, names on comments, IP addresses, etc.— you'll want to listen in on this week's episode of the Businesses Influencer Marketing Podcast. We provide an overview of what the GDPR entails, and what website owners need to do to become compliant.

    In this episode you'll learn:

    * how and why the GDPR applies to businesses in the United States
    * exactly what is considered to be personal data, protected by the GDPR
    * what businesses need to do for compliance, step by step
    * how this new regulation affects businesses in the online marketing space
    * about our downloadable GDPR Checklist for Influencers (which includes plugins to simplify the process).

    It's a pretty sexy subject, so enjoy!

    We're anticipating follow-up questions, so don't hesitate to share those with us in Businessese HQ. That's our private Facebook group for influencers and online entrepreneurs, and we'd love to have you join in.

    And don't forget, if you need to purchase a privacy policy that has been updated for GDPR, you can get one in the Businessese store.

    Resources:

    GDPR Checklist for Influencers
    The EU public resource page for the General Data Protection Regulation
    16 min
  • 32: The GDPR and U.S. Based Businesses


    Privacy has been a hot topic lately, and with good reason. While Facebook's use of user data has taken center stage, there's another important piece of privacy news influencers and businesses need to know about— and take action on, soon.

    The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and non-compliance can carry sizable fees: up to 4% of annual global turnover or €20 million. Are you ready?

    The GDPR is an European Union law that expands protection for an individual’s personal information by:

    * placing more stringent requirements onto companies that possess personal data of EU data subjects
    * giving these data subjects more control over how their personal information is collected, stored, and used.

    Even if you are not located in the EU or specifically marketing to EU citizens, the GDPR's strict consent requirements have implications for U.S. based businesses. If you collect any sort of personal information through your website— think email addresses, Google Analytics, names on comments, IP addresses, etc.— you'll want to listen in on this week's episode of the Businesses Influencer Marketing Podcast. We provide an overview of what the GDPR entails, and what website owners need to do to become compliant.

    In this episode you'll learn:

    * how and why the GDPR applies to businesses in the United States
    * exactly what is considered to be personal data, protected by the GDPR
    * what businesses need to do for compliance, step by step
    * how this new regulation affects businesses in the online marketing space
    * about our downloadable GDPR Checklist for Influencers (which includes plugins to simplify the process).

    It's a pretty sexy subject, so enjoy!

    We're anticipating follow-up questions, so don't hesitate to share those with us in Businessese HQ. That's our private Facebook group for influencers and online entrepreneurs, and we'd love to have you join in.

    And don't forget, if you need to purchase a privacy policy that has been updated for GDPR, you can get one in the Businessese store.

    Resources:

    GDPR Checklist for Influencers
    The EU public resource page for the General Data Protection Regulation
    15 min
  • 31: Invest in Your Self: Mindset Matters with Queirra Fenderson

    Do any of these statements apply to you?
    You tend to be a perfectionist, leading to issues with imposter syndrome or analysis paralysis.

    You look for "gold stars" from others to gauge successes.

    You have definite goals for your business, but shy away from setting solid monetary goals— and maybe secretly freak out when those monetary goals are broken down into monthly targets.

    You're sometimes not sure if your business is sustainable, or if it's a one way ticket to burnout.

    All of these mindset issues are extremely common in entrepreneurs, who are notoriously driven, ambitious people. But if you factor in balance, sustainability, and just a general comfort level within the chaos as measures of business success, maybe you need to take a step back and invest in yourself— invest in your self— and find the support you need to shift your mindset and go "from burnout to breakthrough."

    We're so excited to have Queirra Fenderson, the Ambition Coach, as this week's guest to walk us through that process. Queirra is a Professional Speaker and Certified Coach who helps successful leaders reinvent their relationship to their ambition. She's been through burnout, and she's using the insight gained from that experience to help others put out those fires before they experience burnout themselves. She has inspired business and professional women’s audiences with her dynamic keynotes, TED-style talks and interactive workshops to embrace a new style of ambition and step into their mogul mindset.

    Before becoming a coach, Queirra led teams as a Marketing Director for more than ten years. She not so secretly geeks out on productivity, personal branding and high performance. She holds the Professional Certified Coach (PCC) credential from the International Coach Federation (ICF) and a B.S. in Marketing from George Mason University.
    That's what coaching is really about, is helping you see more possibilities. When you're overwhelmed, you're only seeing the fire— you're not seeing all of the water around you.

    -Queirra Fenderson
    Listen in as we discuss:

    * the particular difficulty many women face with ambition
    * the underlying reason many entrepreneurs hustle— and why it might be hurting them
    * the signals that indicate you're burned out (or on the brink)
    * how to navigate out of the fire that is total overwhelm
    * tactics for overcoming fear and confidence issues
    * peeling back the layers to see your true relationship to money, and how to shift that money mindset
    * the value of trusting your intuition to take inspired action

    Have you experienced burnout in the past? How did you make it through? Share your story with us in Businessese HQ.

    Resources:
    The Burnout to Breakthrough Guide
    Queirra's website: The Ambition Studio
    Queirra on Instagram @the_ambition_coach, Facebook and LinkedIn
    E-Squared: ...
    35 min
  • 31: Invest in Your Self: Mindset Matters with Queirra Fenderson

    Do any of these statements apply to you?
    You tend to be a perfectionist, leading to issues with imposter syndrome or analysis paralysis.

    You look for "gold stars" from others to gauge successes.

    You have definite goals for your business, but shy away from setting solid monetary goals— and maybe secretly freak out when those monetary goals are broken down into monthly targets.

    You're sometimes not sure if your business is sustainable, or if it's a one way ticket to burnout.

    All of these mindset issues are extremely common in entrepreneurs, who are notoriously driven, ambitious people. But if you factor in balance, sustainability, and just a general comfort level within the chaos as measures of business success, maybe you need to take a step back and invest in yourself— invest in your self— and find the support you need to shift your mindset and go "from burnout to breakthrough."

    We're so excited to have Queirra Fenderson, the Ambition Coach, as this week's guest to walk us through that process. Queirra is a Professional Speaker and Certified Coach who helps successful leaders reinvent their relationship to their ambition. She's been through burnout, and she's using the insight gained from that experience to help others put out those fires before they experience burnout themselves. She has inspired business and professional women’s audiences with her dynamic keynotes, TED-style talks and interactive workshops to embrace a new style of ambition and step into their mogul mindset.

    Before becoming a coach, Queirra led teams as a Marketing Director for more than ten years. She not so secretly geeks out on productivity, personal branding and high performance. She holds the Professional Certified Coach (PCC) credential from the International Coach Federation (ICF) and a B.S. in Marketing from George Mason University.
    That's what coaching is really about, is helping you see more possibilities. When you're overwhelmed, you're only seeing the fire— you're not seeing all of the water around you.

    -Queirra Fenderson
    Listen in as we discuss:

    * the particular difficulty many women face with ambition
    * the underlying reason many entrepreneurs hustle— and why it might be hurting them
    * the signals that indicate you're burned out (or on the brink)
    * how to navigate out of the fire that is total overwhelm
    * tactics for overcoming fear and confidence issues
    * peeling back the layers to see your true relationship to money, and how to shift that money mindset
    * the value of trusting your intuition to take inspired action

    Have you experienced burnout in the past? How did you make it through? Share your story with us in Businessese HQ.

    Resources:
    The Burnout to Breakthrough Guide
    Queirra's website: The Ambition Studio
    Queirra on Instagram @the_ambition_coach, Facebook and LinkedIn
    E-Squared: Nine Do-It-Yourself Energy Experim...
    33 min
  • 30: What Makes a Business Successful?


    Just a few episodes ago, we discussed how we are growing and scaling our business. In that episode, we spoke pretty frankly about the failures we've experienced along the way (let's call them "growth opportunities"). While we think it's really important to share and learn from the hardships we all face as business owners, we also think it's crucial to define, share and celebrate the successes.

    For our 30th episode of the Businessese Influencer Marketing Podcast (amazing, our podcast is all grown up!) our producer, Don Jackson, quizzes us about:

    * the origin story for Businessese, and how Hashtag Legal grew out of that
    * our reaction to the unexpected rate of growth of our business
    * what success is for our business
    * how we deal with copycats
    * the pros and cons of a complementary personality in a business partner
    * our advice for those starting their own businesses, or experiencing a new "turn" towards growth

    Don also shares some food for thought with his definition of business success, Danielle narrows down her favorite podcasts, and Jamie unveils a shocking opinion about candy.

    How do you define business success? What have been your best successes so far in 2018, and how do you celebrate them? Join us in Businessese HQ as we raise a virtual toast to our business accomplishments.
    32 min
  • 30: What Makes a Business Successful?


    Just a few episodes ago, we discussed how we are growing and scaling our business. In that episode, we spoke pretty frankly about the failures we've experienced along the way (let's call them "growth opportunities"). While we think it's really important to share and learn from the hardships we all face as business owners, we also think it's crucial to define, share and celebrate the successes.

    For our 30th episode of the Businessese Influencer Marketing Podcast (amazing, our podcast is all grown up!) our producer, Don Jackson, quizzes us about:

    * the origin story for Businessese, and how Hashtag Legal grew out of that
    * our reaction to the unexpected rate of growth of our business
    * what success is for our business
    * how we deal with copycats
    * the pros and cons of a complementary personality in a business partner
    * our advice for those starting their own businesses, or experiencing a new "turn" towards growth

    Don also shares some food for thought with his definition of business success, Danielle narrows down her favorite podcasts, and Jamie unveils a shocking opinion about candy.

    How do you define business success? What have been your best successes so far in 2018, and how do you celebrate them? Join us in Businessese HQ as we raise a virtual toast to our business accomplishments.
    30 min
  • 29: Managing Stress with Shulamit Ber Levtov

    Feeling stressed?
    As an entrepreneur, that question probably seems nonsensical. Of course you feel stressed. Everyone feels stress, it's a normal part of life. And when you're an entrepreneur those stresses multiply like bunny rabbits.

    What matters is how you deal with those stresses. Stress is cumulative, and over time it can and it will affect your mental, emotional and physical health, not to mention your relationships with those around you.

    It goes without saying that the health of your business will be impacted, too.

    That's why this week's episode of the Businessese Influencer Marketing Podcast deals with identifying and managing stress. To help us understand how stress works and what to do about it, we're joined by the amazing Shulamit Ber Levtov (Shula for short). Shulamit is the founder and director of a holistic stress and trauma clinic, Compassionate Support for Stressful Times. In her 17+ years as a professional in the mental health and personal growth field, Shulamit has logged thousands of hours helping hundreds of women recover from the effects of stress and trauma in a variety of public and private settings, individually and in groups.
    Stress is when there is a demand on a system that exceeds the capacity of the system to respond.
    -Shulamit Ber Levtov
    Listen in as Shula walks us through:

    * the effects of stress on the body and mind
    * a framework for identifying and managing stress
    * the necessity of stress relieving practices (that aren't one more chore on your to-do list)
    * the power of tears and laughter in relation to stress
    * stressors that are unique to women and female entrepreneurs
    * what you need to do every day to practice stress reduction and release

    What are your favorite, most creative ways to keep stress at bay? Share your tips over in Businessese HQ.

    Resources:
    Shula's website, Compassionate Support for Stressful Times
    Her Stress Relief Kit (free video, cheat sheet & e-book)
    There Is Nothing Wrong With You: Regardless of What You Were Taught to Believe by Cheri Huber
    Shula's business page on Facebook
    Shula on LinkedIn, Twitter and Instagram
    33 min
  • 29: Managing Stress with Shulamit Ber Levtov

    Feeling stressed?
    As an entrepreneur, that question probably seems nonsensical. Of course you feel stressed. Everyone feels stress, it's a normal part of life. And when you're an entrepreneur those stresses multiply like bunny rabbits.

    What matters is how you deal with those stresses. Stress is cumulative, and over time it can and it will affect your mental, emotional and physical health, not to mention your relationships with those around you.

    It goes without saying that the health of your business will be impacted, too.

    That's why this week's episode of the Businessese Influencer Marketing Podcast deals with identifying and managing stress. To help us understand how stress works and what to do about it, we're joined by the amazing Shulamit Ber Levtov (Shula for short). Shulamit is the founder and director of a holistic stress and trauma clinic, Compassionate Support for Stressful Times. In her 17+ years as a professional in the mental health and personal growth field, Shulamit has logged thousands of hours helping hundreds of women recover from the effects of stress and trauma in a variety of public and private settings, individually and in groups.
    Stress is when there is a demand on a system that exceeds the capacity of the system to respond.
    -Shulamit Ber Levtov
    Listen in as Shula walks us through:

    * the effects of stress on the body and mind
    * a framework for identifying and managing stress
    * the necessity of stress relieving practices (that aren't one more chore on your to-do list)
    * the power of tears and laughter in relation to stress
    * stressors that are unique to women and female entrepreneurs
    * what you need to do every day to practice stress reduction and release

    What are your favorite, most creative ways to keep stress at bay? Share your tips over in Businessese HQ.

    Resources:
    Shula's website, Compassionate Support for Stressful Times
    Her Stress Relief Kit (free video, cheat sheet & e-book)
    There Is Nothing Wrong With You: Regardless of What You Were Taught to Believe by Cheri Huber
    Shula's business page on Facebook
    Shula on LinkedIn, Twitter and Instagram
    31 min
  • 28: How We Are Growing and Scaling Our Business


    Launching your own business is a huge leap of faith— in yourself and in your product. It can be scary.

    With patience, determination, a lot of elbow grease and a bit of luck, that leap pays off, but whoa. The time in the interim can be scary.

    As your business grows but the hours in a day most decidedly do not, it can become overwhelming. You might make the decision to relinquish some control and grow your team. That can be scary, too.

    We talk a lot about growing and scaling your business, and we talk a lot about how normal it is to feel scared at every stage. But it's important that you know this: it can also feel amazing. YOU DID THAT. YOU ARE AWESOME.

    Now it's time to reflect on what scares you, the obstacles you've faced and the things you've accomplished, the opportunities you've missed and the reasons why, your goals for the future of your business and the steps you need to take to get there. Never miss a chance to give yourself a mental high five, to wring lessons from missteps, and to adjust your goals as needed. That's your recipe for business success.

    In this episode of the Businessese Influencer Marketing Podcast, we're pulling back the curtain and discussing how we grew and scaled OUR businesses, and the highs and lows we met along the way. Tune in to hear:

    * background on both of our businesses
    * how one business grew faster than the other, and how we dealt with that
    * the mistakes we've made and the lessons we learned from them
    * one big goal for the year that we're re-evaluating
    * our advice for others as they wrestle with growing and scaling their businesses.

    It's critical to remember that all businesses are different and there is no one foolproof blueprint for success, but we hope this episode resonates with you and bolsters your motivation as you grow and scale your business. You can find support and network with others on a similar path in our private Facebook group for digital entrepreneurs, Businessese HQ.
    19 min
  • 28: How We Are Growing and Scaling Our Business


    Launching your own business is a huge leap of faith— in yourself and in your product. It can be scary.

    With patience, determination, a lot of elbow grease and a bit of luck, that leap pays off, but whoa. The time in the interim can be scary.

    As your business grows but the hours in a day most decidedly do not, it can become overwhelming. You might make the decision to relinquish some control and grow your team. That can be scary, too.

    We talk a lot about growing and scaling your business, and we talk a lot about how normal it is to feel scared at every stage. But it's important that you know this: it can also feel amazing. YOU DID THAT. YOU ARE AWESOME.

    Now it's time to reflect on what scares you, the obstacles you've faced and the things you've accomplished, the opportunities you've missed and the reasons why, your goals for the future of your business and the steps you need to take to get there. Never miss a chance to give yourself a mental high five, to wring lessons from missteps, and to adjust your goals as needed. That's your recipe for business success.

    In this episode of the Businessese Influencer Marketing Podcast, we're pulling back the curtain and discussing how we grew and scaled OUR businesses, and the highs and lows we met along the way. Tune in to hear:

    * background on both of our businesses
    * how one business grew faster than the other, and how we dealt with that
    * the mistakes we've made and the lessons we learned from them
    * one big goal for the year that we're re-evaluating
    * our advice for others as they wrestle with growing and scaling their businesses.

    It's critical to remember that all businesses are different and there is no one foolproof blueprint for success, but we hope this episode resonates with you and bolsters your motivation as you grow and scale your business. You can find support and network with others on a similar path in our private Facebook group for digital entrepreneurs, Businessese HQ.
    17 min

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