Since millennial women were changing the way they were shopping, the fashion and make-up industries were going through a massive transition period around 2012/2013. Did you know makeup is 20% of the beauty market in India?. On Shunya One this week, Shiladitya and Amit speak to Vineeta and Kaushik from Sugar Cosmetics. Vineeta talks about how obsessed she was with the idea of bringing the best brands and products to women in India as they couldn't get the brands and products that women in Europe and in the US were using at that time. She also talks about doing subscription commerce, how beauty as a category worked very well for the subscription model, their concerns with doing business, and the clarity they had regarding wanting to build something unique. Shiladitya also asks them how their journey has been from the subscriptions days of 'FAB BAG' to building a brand like 'SUGAR'. This and a lot more with the CEO and COO of Sugar Cosmetics.

Follow Vineeta Singh on LinkedIn & Twitter :https://www.linkedin.com/in/vineetasinghhttps://twitter.com/runophilia

Follow Kaushik Mukherjee on LinkedIn & Twitter :https://www.linkedin.com/in/kaushikmkjhttps://twitter.com/kaushikmkj

Logon to PayPal.com and check out their jobs section nowhttps://jobsearch.paypal-corp.com/

Tweet to hosts @shiladitya & @doshiamit for your questions or reactions to this episode.

To join the Shunya One slack channel, request for an invite here: http://ivmpodcasts.com/shunyaone

You

can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.