Clever Copy Chats

Feature writing: creativity plus perseverance (Chat)


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Have you always dreamt of seeing your name in print?Of picking up the Sunday papers and reading your own article as you drink your morning coffee?Well our guest today, Rashida Tayabali, has done just that. She's a successful copywriter, author and has been featured in more magazines than you could shake a stick at.

She talks with us today about why she chose not to niche down, how she balances life and writing, and gives us a detailed explanation of how to pitch and price your feature articles.Toon in today to learn how having a great idea is one thing, but sticking with it until the end is the real challenge.

Tune in to learn:

  • Rashida's journey to being a copywriter
  • Why Rashida doesn't niche
  • Does feature writing pay more than copywriting
  • How to come up with feature article ideas
  • How to pitch your idea to the editor
  • How to find the right person to pitch to
  • Why you shouldn't pitch your idea to multiple editors
  • How to price your article
  • How feature articles differ from blogs
  • Rashida's book and why she wrote it
  • How Rashida manages the balance
  • Her number one tip for copywriters

Useful resources:

  • Google docs

Head to episode notes

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Clever Copy ChatsBy Kate Toon

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