American Jewish University Leader Interviews Rabbi YY Jacobson: Sherre Hirsch, a renowned leader in the Conservative movement, and Chief Innovation Officer of the American Jewish University, interviewed Rabbi YY Jacobson on the leadership and teachings of the Lubavitcher Rebbe. Sherre, former leader ofthe largest Conservative congregation on the West Coast, was eager to understand how Chabad relates to Reform and Conservative Jews; how Chabad flourishes so many years after the Rebbe's passing; and how the Rebbe impacted people so deeply. The interview explores some of thefundamental ideas behind the Chabad movement, its spirituality, and approach to life; the reasons for its recent astounding growth in the Jewish world, and how it continues to flourish even more than two decades after the passing of the Lubavitcher Rebbe. It also deals with the future of Judaism, Chabad's views on secular Jews, skills about leadership one can learn from the Rebbe, how do we define a religious Jew, and how the Rebbe's hour-long talks were memorized and transcribed. The interview was conducted on November 19, 2020,3 Kislev 5781.