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A Capability Statement is your government resume representing your business. It is your opportunity to make a good first impression and positively impacts your ability to win awards.
In this episode of FedBiz’5 we host Anthony D’Attore from FedBiz Access to discuss what makes a Capability Statement effective.
A Capability Statement is usually a one-page government centric resume for your company. Just like in a job interview scenario, it is your opportunity to highlight your strengths and experience.
It should be a concise, aesthetically pleasing, document that speaks to your business's competencies.
Its purpose is to provide specific information that will convince potential customers within government agencies to do business with you. When written well, a Capability Statement will help differentiate your business from others.
Information to Include on Your Capability Statement:
Company Information: Point of Contact, Contact Information (phone number, email, website, address), UEI Number, Cage Code, Certified Socio-Economic Status such (WOSB, SDVOSB/VOSB, MBE, 8(a), HUBZone), GSA Schedule, and applicable designations.
Industry Codes: NAICS and PSC Codes for your primary business operations. Do research to pinpoint the codes that make the most sense to your target agency for the products and/or services you offer.
Capability Narrative: A brief ‘About Us’ description, similar to a mission statement. A short, direct, and concise general overview of your company without delving too much into your products/services.
Core Competencies: Listing of products and/or services that speak to the agency you are trying to do business with. What do you do well? Core Competencies do not need to include everything about your business, and what you are able to do. In fact, they should focus on the needs of your audience.
Differentiators: Why should the government choose you to do business with you over your competition? List the unique benefits of your products and/or services that set you apart from your competition. How is your business best suited for the needs of the targeted government agency? A clear statement that relates to specific needs of the agency can help the buyer understand why they should choose you.
Past Performance: List your previous customers, typically best to list government agency clients, but you can also list commercial clients that you have done similar projects for previously. You should include details such as the date, location, and value of the award.
If you don’t have Past Performance and are a new business, but have extensive past professional experience in the field, list your qualifying experience.
The next step is to market your business. Do the buyers know who you are? Do you know how to find them?
FedBiz Access (“FedBiz”) has a fulfillment team that takes the time to understand your business and ask questions to pull information from you to ensure your Capability Statement is the best presentation of your business.
FedBiz also offers marketing packages to targeted buyers in the fed
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