It’s not about creating widgets and generating output, it’s about achieving outcomes.

Jeff Gothelf, Lean UX

Jeff Gothelf has worked for many years as a product designer and team leader. These days he spends more time as a teacher, workshop leader and public speaker. In 2013, he published his first book, Lean UX: Applying lean principles to improve user experience (O’Reilly). He’s led successful, cross-functional, collaborative, agile teams at organizations of all sizes.

Taylor Davidson is an entrepreneur, photographer, writer and currently the Managing Director of Unstructured Ventures. He works with consumer and enterprise businesses in digital media, imagery, mobile, data, communications, and financial services. His financial models on Foresight have been downloaded by over 15,000 entreprenuers and over 3,000 people have taken his email course on financial models.

In this "Worth Saying" episode, Stephan reads from his short essay, Death of the Design Shortcut. 

Learn about the design process and how taking shortcuts is detrimental to your success.

David Leggett is a web designer and developer with a passion for learning. He has over 10 years of experience with a successful track record in building and launching online products and publications like UX Booth, defining brands, marketing, content strategy and implementing processes that accelerate projects. Most recently, David served on the leadership team at Python Safety which was acquired by Capital Safety.

InVision is the world's leading design collaboration platform. Teams such as Evernote, Adobe, Airbnb, and Salesforce use Invision to rapidly make informed product design decisions.

At Second Form, we use InVision everyday—the technology they created has changed the game for how we communicate design decisions with our clients.

Real Thread produces innovative, retail ready custom screen printed apparel using water based & discharge inks for superior quality. Original founder, Dru Dalton, started his first printing business in college. Like most students, he needed a way to fund his “fun” activities. Bartending wasn’t his thing, so he started printing t-shirts in 2007. It wouldn’t be until 2009 that he would start Real Thread and decide to exclusively print using water based and discharge.

Over 25,000 organizations in 134 countries use Hotjar to help optimize their sites usability and conversion rates. Users get heatmaps, recordings, funnels, forms, polls, surveys, and the ability to recruit users for feedback in an all-in-one platform that’s a fraction of the cost of their competitors.

Officevibe collects just enough data for managers to take action, without overwhelming employees. The software asks employees a few valuable questions that are well-designed and engaging, and will take about two minutes to complete. The system uses dynamic, illustrated surveys to improve participation rates and allow employees to voice their opinions quickly.

Hi everyone,

It’s Stephan Barrett, founder of Second Form.

We believe the world would be a better place if everyone could reach their full potential to enrich the world with their talents.

So we help people design organizations with technology to create the maximum potential for those people to serve others. Our focus is to help people build, improve and support websites and apps that allow organizations to run faster, stronger, and more reliably.