Feed Your Brain Podcast

Feed Your Brain Podcast

By Max Elster and Mike MahlkowBusinessEntrepreneurship
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Feed Your Brain Podcast episodes

  • 127 - PR For Startups with Carl Kronika

    Carl Kronika is the 19-year-old founder of Copus. Copus is a leading PR agency, specialized on startups, in the Nordics and in Europe. Copus has around 10 employees and helps startups from all over to build up their PR strategy. 

    Carl and I talk about 

    • the upsides of PR 
    • when to start PR as a general topic in a company
    • how and when you can approach journalists for PR 
    • how to build relationships with journalists and PR people 

      • Did you enjoy the show? Leave us a comment on the socials, give a review or share it on your platforms! Would mean a lot :) 


      SHOWNOTES

      Copus Agency

      Carl on Linkedin

      44 min
    • 126 with Wall-Street Bestselling Author Nir Eyal

      Nir Eyal is a known face in the tech- and entrepreneurship scene. He is a Wallstreet-Bestselling Author of the book 'Hooked - How To Build Habit Performing Products', a long-time entrepreneur and an angel investor in different tech startups like Anchor, Eventbrite or ProductHunt. In addition to that, he has been teaching at Stanford Graduate School of Business and has helped different tech companies take their way around building products. 

      Besides all that, he has just published a new book a couple of days ago called 'Indistractable - How To Control Your Attention And Choose Your Life'. It's all about understanding the psychology of us not doing the right things and clear ideas on how we can become more productive and more focused in what we do every single day. I have had the chance to read it and I was blown away by the way he breaks down distraction to major concepts and helps with definite methods to bring more traction in life when it comes to doing the right tasks. 

      Enjoy the ride! 

      Shownotes: 

      Nir's Website

      Buy his new book here

      You can find Nir @nireyal and me @maxelster. 

      46 min
    • 124 with Long-Time Marketing Icon Ted Rubin

      Ted Rubin has been been in the marketing space for decades now. In 1997, he started out working for Seth Godin at Yoyodyne where his career in the online industry began. Besides learning  a lot from Seth, he went through the whole process of Yoyodyne being acquired in 1998 by Yahoo as well. 

      He served as the Social Media advisor to Big Fuel Communications which was also acquired in 2011 to the Publicis Group, OpenSky (also acquired by Alibaba) and many others where he either took part as the CMO or led his marketing view on the Advisory Boards of several companies. In addition to that, he was named Forbes Top 50 Social Media Power Influencers and has written books about the "Return on Relationships" and "The Age Of Influence". He is currently writing another book with John Andrews, titled Retail Relevancy. 

      We chat about 

      • his path and his personal learnings working together with Seth as well 
      • the power of building long-term relationships 
      • his concrete tips of building a startup through the power of marketing practically 

        • Enjoy the chat! 

        48 min
      • 123 - A World Of Digital Assistants - My Thoughts

        New Podcast EP: My Thoughts on A Future World Of Digital Assistants

        Digital Assistants such as Amazon Alexa or the Google Assistant have become a big role in the daily life’s of millions of people. Every 5th person in the US has access to a smart speaker nowadays. But - how will a future of digital assistants look like? And what do they have to with a shift happening in regards to human-machine interaction and Transhumanism? 

        I conducted my thoughts in a short 20 minute podcast since I also researched and wrote my thesis about the topic of digital assistants. I would be honored if you check it out and let your thoughts on here now... what is your view on the future of digital assistants? Comment below… 

        21 min
      • 122 mit Jan Halberstadt von TIER Mobility: Wie baut man eine E-Scooter Firma operativ in den Städten auf?

        Was muss operativ beim Roll-Out einer E-Scooter Marke in den Städten beachtet werden? 

        E-Scooter und die Mobilitätslösung für die letzte Meile sind nun allen bekannt. Um operativ in die Prozesse der letzten Wochen und Monate tiefer einblicken zu können, habe ich Jan Halberstadt von TIER Mobility angefragt.Nach seiner Zeit als Head of Sales Germany bei Deliveroo fing er bei TIER an, um die Städte Köln und Bonn aufzubauen - in einer brutalen Geschwindigkeit natürlich.. 
        Jan und ich bauen darauf auf und sprechen 

        • über sein Interesse, nach der spannenden Rolle bei Deliveroo ins nächste Startup zu springen, 
        • über die operativen Prozesse, die notwendig sind und waren, um die E-Scooter tagtäglich in die Städte zu bringen und 
        • über die Aufgaben, die notwendig waren mit der Politik, der Stadt und vielen anderen Kontaktpunkten, um die E-Scooter wortwörtlich überhaupt "ins Rollen zu bringen" 

          • Viel Spaß mit der Episode. Geb uns gerne eine Bewertung auf iTunes oder verlinke uns auf den Socials. 


          44 min
        • 118 mit Robin Moser von Eyecandylab: 2.5 Jahre Review als First Time Founder und Zukunft von AR
          Episode 118, Ladies and Gentlemen. Robin Moser ist als Gründer von Eyecandylab zu Gast. Eyecandylab hat seinen Hauptsitz in San Francisco und entwickelt eine AR-Linse für Videos, welches jedem Content Creator die Möglichkeit liefert, ein AR-Linse über jedes Video zu legen. Über die 2.5 Jahre als Gründer hat Robin es geschafft, Partner wie Nickolodeon, ProSieben Sat 1, SoftBank, NBC Universal und Techstars zu gewinnen. Wir sprechen über seine Erfahrungen als First-Time Founder, den Beweggrund raus aus Deutschland direkt in die USA zu gehen und über Status Quo und Zukunft von AR. Für alle Gründer sicherlich auch ein spannendes Thema, um zu erfahren, wie Robin seien Entscheidungen getroffen hat. 
          46 min

        About Feed Your Brain Podcast

        From the publisher's feed

        We are living in a world of exponential growth, social instabilities and radical innovations. The generations coming up have the urgent responsibility to not just react, but act through digitalization in order to retain this planet earth. Technology changes and digital innovations will help to start the journey efficiently.